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Meet John King of Spicy Wear™ in South Beach

Today we’d like to introduce you to John King.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I started Spicy Wear in the fall of 2017 after I decided to take the look I created, ‘Spicy’, and make it into a brand. Growing up, I always said the word Spicy as a look, instead of a taste, and the more I said it, the more I heard the people around me say it as well. Based on the context, one could probably understand what it meant but there was no clear definition. So, when I started Spicy Wear, I defined what exactly it meant. The Spicy Look is a look that combines sharp, fresh and sexy. When I produced my first line, my motive behind it was to simply brand this new definition to the word and my logo (a pepper). Like any entrepreneur starting a new venture, I had nay-sayers. I remember doing my first pop-up shop and some people laughed at me, made little comments and said I looked like I worked for Chili’s. Two guys even said “Do you really think people are going to buy something with a Pepper on it”, but I really believed people would, and eventually they did. The only thing I changed after my first line was I made the Spicy Pepper all one color to avoid confusion with Chili’s or food products and added ‘Wear’ to my logo. When I did this, I released my second big line, called The Colors Project. I wanted to show that Spicy Wear was brand that could accommodate multiple different colorways, along with our original colors red, black and white, but I wanted to do it in a meaningful way. The line included the colors: Blue, Pink, Red, and Black. All the colors together signify that although we come from different colors and backgrounds, no matter what your gender, race, ethnicity or sexual orientation is – you can Wear and Look Spicy. However, each color symbolized something different: Blue represented confidence, Pink-approachability, Red- energy, and Black- Elegance. So, when you Wear Spicy be confident, approachable, bring energy, and feel elegant all while looking sharp, fresh and sexy. This is how my slogan “Wear Spicy. Look Spicy. Spicy Wear.” came about.

It has been about one and a half years since I ordered my first product and I’m happy to say I turned my “t-shirt company” into a supreme lifestyle clothing brand. My assortment has grown from hats and t-shirts to crop tops, hoodies, cropped hoodies, visors, bathing suits and more. Recently, the Spicy Cropped Hoodies were placed into a store in the Westfield Garden State Plaza in New Jersey, called The Gathering Shops. Everyday Spicy Wear is growing and I love the track that it’s on. I couldn’t do any of this without the support of my customers. My company’s success is not defined by the money I make but by how well Spicy Wear makes you feel, and nothing makes me happier than seeing my customers satisfied. As long as I keep doing that, Spicy Wear will be in good shape.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has never been, and I know it will never be, a smooth road to becoming the next top brand in the world; but wouldn’t say I have ever struggled. I started this as a 20-year-old college kid so money was definitely tight, but I chose that so I had to make the appropriate moves and sacrifices with what I had. I won’t say I ever struggled through because I love Spicy Wear and saying I struggled makes it sound like it was a burden. Have I messed up – yes. Has it always been easy – no; but messing up and it being difficult at times has made me learn, push myself, humbled me, or made me grateful when succeeding. I love the “struggle” and it will only get me closer to reaching my goal.

Please tell us more about your work, what you are currently focused on and most proud of.
I am the Founder of the lifestyle clothing brand Spicy Wear. I sell all types of clothing (and some accessories) from shirts, hats, polos, crop tops, hoodies, bathing suits, and other similar things. If there is an article of clothing that you like I either have, do, or will sell it. Consider Spicy Wear like the next Calvin Klein, Tommy Hilfiger, or Ralph Lauren. Aside from Spicy Wear, I am largely known for my Instagram presence, @spicyjohn_. My feed gives you a look at my journey with Spicy Wear through pictures and videos. I also utilize my Instagram to motivate and teach my followers things that I have learned and I do this by posting Instagram Story videos or IGTV’s. Some of the titles of my “Advice of the Days” are “Get Uncomfortable”, “Don’t get satisfied with your progress”, “Believe in your dream”…

I am most proud of the progress Spicy Wear and I are making. Every time I grow and learn so does Spicy Wear and this past year, we have both grown and learned a lot.

What sets me apart from others? I understand there are a lot of established clothing brands and a lot of people starting clothing brands every day, but there is no other Spicy Wear and there is no other person like me.

Do you feel like there are certain traits that increase the likelihood of success?
There are many qualities and characteristics that you need in order to become successful, but the one I believe is most important to my success is faith. I have faith that Spicy Wear will become the next top brand and every day I work toward this. If it wasn’t for faith, I wouldn’t have had the confidence in my abilities or my vision, and when things got hard, I would’ve just quit. My faith is what keeps me going.


  • Spicy Bikini Top-$23.50
  • Spicy Bikini Bottom-$21.50
  • Spicy Bathing Suit-$35
  • Spicy Cropped Hoodie-$50
  • Pepper Polo-$40
  • Pink Camo Spicy Hat- $27
  • Spicy Lanyard- $5

Contact Info:

Image Credit:
Instagram: @CashPixel, Jodny J Francois- Instagram: @Jodnyfoto

Getting in touch: VoyageMIA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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