Today we’d like to introduce you to Joey Eida.
Joey, can you briefly walk us through your story – how you started and how you got to where you are today.
As I was a bit of a late bloomer, especially when it came to sports, I had to teach myself everything since my family knew nothing about sports. So at the age of 14, I was already teaching kids from ages 4-10 everything I learned. In 2005, I started Fired Up Youth Sports where we focused on children and educating them in sports. The goal was to teach them all different kinds of sports and to be active since Physical Education at schools was cut on most days, and in hopes that they gravitate to one and focus on that sports throughout middle and high school.
I was also certified with one of the to two personal training certifications in the nation, National Strength & Conditioning Association (NSCA) and was training adults one on one for several years. I believe my professionalism and great reputation led or youth sports company to blossom into Fired Up Athletic Force, a company that focuses on health and wellness for all ages! We now work with the 4th largest employer in the nation, Miami-Dade Public School System, in training and educating their transportation drivers in health and wellness with their Rebuilding Me program. We also have a speed run club in North Miami that focuses on track training and is for all levels. FiredUp5K10K takes place every mid October in North Miami as well!
Fired Up Athletic Force ranges from Jupiter to Florida City, maintaining a 5-star service and we have more coming Miami’s way!
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Smooth road? Not sure who has ever had a smooth road! In 2011, I branched out too far while employing the wrong people in high positions and in 2014, the company nearly crashed. I owed taxes, payroll taxes, mortgage, rent, money to my father, accountant, etc. Debt was everywhere I looked! Friends and family didn’t believe in my business and kept telling me to close my company and go work for someone else or go to another field.
But, I never stopped believing in my business. Between my will to continue to fight and a special person who also believed in me and my business (Shirlei Kozak) that pushed me along the way, I slowly stopped the bleeding of the company. In 2016, the company trajectory finally started to go up and 2017 was our best year! It was a tough road but only made myself and the company stronger!
Fired Up Athletic Force, Inc. – what should we know? What do you guys do best? What sets you apart from the competition?
As we all know, there are a ton of health and fitness companies out there. So, we are always trying to make ourselves unique!
We specialize in after-school sports education programs as well as health and wellness programs for employers. Getting the youth started at an early age with sports is critical for their future as it lessens the chance of obesity and diseases, less likely to get bullied and less likely to smoke and do drugs. Employer Wellness programs has so many benefits! With health insurance being as high as it is today, we come in and train the employees 2-3 times a week which drops the insurance price paid for by the employers, drops amount of sick days and injuries, gives the employees a high in the middle of the day instead of a crash where they perform at a much higher rate and motivates the employees to stay with this company with so many benefits!
We are also known for our free run club in North Miami (2555 NE 151st St. NMB Fl. 33160) held on Wednesday nights at 7pm. All levels join and work hard to complete the workout. It is one of the most friendliest clubs out there and the hard work has shown results!
What sets us apart? First, customer service! This is one of the the most important sections for me. Marketing for us is word of mouth and that’s what brought this company to where it is today! We go the extra mile to educate our customers on how to be healthier without charging them for everything!
Second, safety! Everything we do is calculated to reach the best results without risking injury or setbacks!
Third would be affordability. All programs are middle of the road priced while giving a 5-star program!
What moment in your career do you look back most fondly on?
I have had too many, that I cannot pinpoint one. From kids starting my program and barely able to catch or kick a ball and within a year they are playing with the big boys and girls, to the elderly lady who could barely walk and is now dancing like she was 35, and then to the people who work so hard at our run club and race their personal best when they had no idea that they had that in them! Every moment, we touch someone’s life and improve it, that is part of the proudest moments for me!
- Website: www.FiredUpAthleticForce.com
- Phone: 561-716-9635
- Email: Joey@FiredUpAthleticForce.com
- Instagram: @FiredUpAthleticForce
- Facebook: www.Facebook.com/FiredUpAthleticForce
- Twitter: @FiredUpAForce
- Other: Youtube Search Fired Up Athletic Force