To Top

Meet Jennifer Suter of Island Deodorant in Key West

Today we’d like to introduce you to Jennifer Suter.

Jennifer, can you briefly walk us through your story – how you started and how you got to where you are today.
14 years ago when our youngest was a baby, we starting switching to clean body care products. That’s when we quit using antiperspirants. We were using what we could find at our local health food store for deodorants, which didn’t work very well. When we moved to the Keys in 2010, body odor really became a problem because it is so hot and humid most of the time! Seven years ago when our youngest was born (and sleeping a lot), I started working on a deodorant for our personal use. When I found something that worked well for my husband who worked outside in the heat all day, I shared it with local friends who were also into clean products and they all raved about how well it worked! One of my friends encouraged me to sell it on Amazon, and it took off! That first deodorant, our Original Formula, is still by far our best seller – it works really, really well for most people.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has been pretty smooth. We grew slowly as things naturally unfolded over the years. It started off as a hobby for me, so I never felt pressured to make it work, and I just did it for fun. That gave me the freedom to offer incredible customer service, and use the best ingredients possible because I wasn’t trying hard to make it a big business. My husband is also self-employed so as Island Deodorant grew and required more time, he happily cut back on his workload to help out. That little hobby of mine turned out to be the answer to the hope we shared when we first got married – that we could be together most of the time!

Alright – so let’s talk business. Tell us about Island Deodorant – what should we know?
We make an organic deodorant that actually works. If you have quit using antiperspirants, you probably know that most of the natural deodorants you can buy at your local health food store don’t work very well. We make a deodorant with completely natural ingredients that works really well for body odor protection – some people even report they can go up to 48 hours without reapplying! That’s pretty unheard of with natural deodorant. We also include probiotics in all our deodorant formulas which is something no one else is doing.

We launched an eco-friendly line this year, using plastic-free containers that can be composted in your backyard if you choose, and we ship in envelopes made from recycled post-consumer waste that can be composted as well! I am so thrilled with how fast that line is growing – it gives me great hope for our planet.

We offer a money-back guarantee on our deodorants, so you can try it risk-free. We also offer top-notch customer service.

Is there a characteristic or quality that you feel is essential to success?
I think our commitment to high-quality products has been important to our success. I think our amazing customer service has been a big factor as well.


  • Compostable Organic Deodorant $14.99
  • Zero Waste Organic Deodorant Bar $13.99
  • Organic Deodorant Cream Refill 2.5 oz $11.99
  • Organic Deodorant with Probiotics $12.99

Contact Info:

Suggest a story: VoyageMIA is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in