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Meet Javier Gomez of UB Nation

Hi Javier, so excited to have you with us today. What can you tell us about your story?
I was out one day looking for a product to keep my facial hair moisturized naturally, something without chemicals that would damage my beard and skin. I couldn’t find anything! I saw there was a need in the male grooming industry. I wanted to give men a nature option for grooming. I want to bring simplicity, comfort and confidence to the urban beardsman. I did research on all the natural ingredients form oils to butters that was amazing for hair and skin and came up with our products. So I got busy and after a few weeks and several attempts of making a nice butter, I finally got it where it felt perfect. A few compliments later, I realized a lot of guys are in the market for a natural beard butter, so that’s how this all got started.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Creating the product was the easy part. But it’s never a smooth road in the beginning. You have to learn about incorporation and all the steps of creating the foundation of a business so that it is able to grow correctly. You have to build a website and finding sales channels to sell your product beside your website. Set up your social media platform. To top that off, now we are dealing with covid19, which has slowed the world down.

Thanks – so what else should our readers know about UB Nation LLC?
Urban beard pride its self in being able to give men the best product while remaining affordable for everyone. We offer an Natural Product that has great ingredients that people can read and recognize. Our beard butter is made with the best oils and butters for all types of skins and hairs. Our product ingredients have vitamins and moisturizing beneficial for the skin and beard. Beards are not uncommon in our community. But beard care definitely is. We are bring awareness to beard care and the importance of healthy hair. Hair is associated with strength, pride, and identity. We believe that our product well help keep their beard healthy, smelling great and affirm the feeling of strength and pride.

What do you like and dislike about the city?
I love your city I can’t think of any dislikes.

Contact Info:

  • Address: 477 Madison Ave 6fl. New York, NY 10022
  • Email:
  • Website:
  • Instagram: @urbanbeardny
  • Facebook: @urbanbeardny

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