Today we’d like to introduce you to Jasmine Nolen.
Jasmine, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I was on maternity leave with my 3rd girl and began to watch HGTV- I fell in love with the show Fixer Upper. and became inspired by the farmhouse decor. Little by little began to change small home decor items and do as much as I could DIY (do it yourself) style since I was on a tight budget while not working.
My husband’s 40th birthday was approaching and I wanted to buy him something he would enjoy but wasn’t able to buy something crazy like a boat or a motorcycle. He loves to have friends over and likes a good drink, so I decided to build him a bar. I did my research (on YouTube) and watched it over and over again. I found some pallet and off to work I went. I used any kind of stain I found in our garage and figured out how to use the power tools and he loved it!
From then I began to dream! They soon became reality when my husband and I knocked down a wall, added texture and repainted the entire living space walls, and rearranged our furniture. I added a shiplap focus wall and bought an antique ladder which we connected with Edison light arrangements as a chandelier. Well, now my furniture didn’t match, so I found chalk paint and began to paint and refinish my dining room furniture, a secretary roll top desk and our faux fireplace. I also fell in love with finding amazing antique and vintage pieces that our summer vacation road trip pretty much was based on the best antiquing shops I could find. When we returned with all my goodies, I began to realize I needed a bench in my foyer… so in typical DIY fashion, I built one!!- farmhouse style 🙂
I also needed to create a gallery wall in which I wanted my favorite hymn, “Great is Thy faithfulness” … I didn’t find anything I liked so I made a wood sign out of left over pallets from my husband’s bar. Bought some paint pens and tried my hand at a transfer technique. I posted my newest creation to Pinterest and Facebook and soon after had friends request to buy it! I began to make more wood signs and sell to my friends and they suggested to me to open up an etsy shop but it didn’t take off until the holiday season. Etsy ended up doing well enough for me to keep busy and stay home for an additional year with the baby. I made more signs and connected with other makers in support groups like Facebook and Instagram. Here is where I learned how to market on social media and still learning today!
During all this I signed up to lead a group of women in my church to do a fun activity and to get to know one another better. I had the idea to teach them how to make wood signs but didn’t really think about how I was going to execute it.
The date ended up being 6 months later than the sign up giving me time to perfect my process. I honestly just winged it and took them through a step by step process of what I did. It went amazing well and leading one lady to say that she was going to actually hang this on her wall because she loved what she created and couldn’t believe that she made it. She went on to say that she had taken several canvas paint parties but her art was hidden under her bed because she wasn’t proud of her work.
It was then that it hit me! What if I could expand my business/ hobby (cause that’s how I was treating it at the time) and bring women together for a girl’s night out! A time to de-stress, hang out with each other, sip some wine and leave with a sign they were proud of.
The very next day I began to work on a website and created more designs. I did a lot of research on programs, found a group of women on Facebook that are doing paint pallet sign parties nationwide. It took me a while to create a name but finally settled on Paint the Grain DIY Studio. Since that initial party, friends have posted on social media and their friends wanted to have a party themselves!
This grew to me opening a Facebook page for the parties, registering on yelp and google.
I have had several public and private paint parties since then and have booked parties from those parties. News spread through friends and social media and the sun sentinel.
I have bookings scheduled from now until March of 2018 with requests 3 times a week to have more events. I am currently working to add more than just wood signs to my party options. Would love to teach others to paint pillows, and build small home decor items such as centerpiece rustic boxes and bottle openers, to name a few. My dream would be to open up a brick and mortar in Cooper City where I would be able to do public and private events and also have a retail section!
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
The etsy shop did take several months to get rolling. I signed up for classes on social media marketing and made connections with similar makers in the home decor world.
Once I added key marketing strategies and continue to learn on a daily basis it began to grow!
The paint parties are doing well. Currently, the struggle is figuring out how many parties to have a month to cover the costs to have a shop. I love traveling to homes and restaurants and I do believe that some people like that I come to them. However, I also know there is a big target market who love to get away from home and have a fun night out!
I have had to teach myself everything. I knew nothing about business and marketing, but went to classes and researched and read so much on profit margins, best strategies to use to gain local business and ways to build my social media presence. I found the show THE PROFIT with Marcus Lemonus and my husband and I became obsessed and used what we learned from the show and applied it to the business.
The best move I made was to connect with other makers nationwide. None of us are in the same area so there is no sense of competition only community. We support each other and share ideas. It’s an amazing feeling when you know you have people cheering you on.
Alright – so let’s talk business. Tell us about Paint the Grain Studio – what should we know?
My business is a mobile DIY Home Decor workshop that specializes in bringing your Pinterest dreams to life. It is a Paint and Sip Style party that encourages groups to come together, de-stress and have fun.
We take you through a step by step process to create and make a piece of home decor you will be proud to display or to give as a gift. We also specialize in creating custom designs. We offer public and private event and can service a group any size from 5 to 50.
I am most proud that I have built this business from the ground up. I have put in countless hours of research, work and trial and error. I am constantly learning the business part of the company and seek out assistance.
I like to consider myself “homemade” while my competition and other style of paint and sip parties are “fast food” (franchises) – This is why I do not worry about the competition.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
My husband Jason, has been all of the above for me, My supporter, cheerleader, sound mind, advocate, etc. He has encouraged me to move forward in my business. He is very knowledgeable with the numbers and helping me see what is the best processes and ways to build the business.
He helps me write out a plan on a daily basis and keeps me on track. I am a jump off a cliff and build a parachute on the way down type of person, and he is the perfect balance to make sure that parachute will work based on data and research.
He is crazy supportive in all that I do, and is by my side through every step!
My friend Lara, has also been am amazing cheerleader! She always shares my social media posts and encourages others to do business with me. When I need a helping hand with a big party she is there with no questions!
- Single board wood signs- $30
- Round style wood sign with handles- $50
- Single pallet- $27
- Pallet Style sign- $55
- Pillow designs- $32
- Centerpiece boxes- $45
- Yoga Mat holder- $40
- Kid boards- $17
- Website: www.paintthegrainstudio.com
- Phone: 954-802-8517
- Email: email@example.com
- Instagram: @paintthegrain
- Facebook: https://www.facebook.com/paintthegrainstudio/
- Yelp: https://www.yelp.com/biz/paint-the-grain-studio-cooper-city-2
- Other: https://www.etsy.com/shop/blessedmessco