Today we’d like to introduce you to Jacqueline Coleman.
So, before we jump into specific questions about what you do, why don’t you give us some details about you and your story.
I started writing about wine almost ten years ago while I was living in Arlington, Virginia outside of Washington, D.C. Being so close to wine country in Northern Virginia, I took the opportunity to head out of the city and taste wine as often as possible. As I tasted, I began to develop a passion (and a palate!) for wine. Learning about the people and processes became more interesting to me than just drinking. After a while, my blog, “History & Wine” was born! It began as a celebration of the history and wine of Virginia but has since grown into so much more.
When I moved back to Miami in 2013, I immediately enrolled in a sommelier certification course, simply for the knowledge. When I passed the exam at the end, I decided that perhaps wine was a career path after all. I continued writing while I worked in wine sales, and then eventually in business development for an IT company. All the while, writing and learning more about wine through classes, tastings, and self-discovery.
Little by little, I was able to find more writing opportunities, and I now write the monthly “Vino” column for Biscayne Times newspaper, a wine column for Let’s Eat magazine and South Florida Luxury Guide here locally in Miami. Additionally, I write for the Coravin company website, Winetraveler.com, and I appear on the weekly radio show, “Food, News, & Views” on 88.9 FM with Linda Gassenheimer talking about wine news & stories in Miami.
Additionally, I lead and consult on wine tasting events and dinners for private clients.
Has it been a smooth road?
Being a writer is never a smooth road. If you choose this path, you have to be prepared for rejection. Not all pitches are accepted, and not all of your articles will be appreciated. I’m not sure exactly what it is that always drives writers (because it isn’t the money!), but I’m sure that all writers can relate to the fact that there is just this internal feeling that you must write. You have to keep going. It really takes resilience.
Writing is a lot of trial and error, and I wouldn’t trade it for the world.
Add the writing to the wine industry, and you have a whole different set of challenges. As a young woman, I really felt as though I did not get the respect I deserved for my level of knowledge on the subject, especially in sales. There’s a mentality that young women can’t possibly know wine, and that is false. I held my own and stuck with it. Well, maybe not with the sales, but I found my place in wine.
Please tell us more about your work, what you are currently focused on and most proud of.
I consult and write about wine, food & wine, wine travel & lifestyle. In Miami, there are not many wine writers, so this has created great opportunities for me. I love being able to bring my passion for wine to readers in Miami and beyond while helping to build this community of wine lovers in South Florida.
How do you think the industry will change over the next decade?
Oh man. Wine is always trending here and there. What is popular today may not be in 5-10 years, but there will be a new trend to watch.
There has been a large shift into the “influencer” space for wine marketing lately, and that may continue to trend as long as Instagram does. I think producing quality content from a writing perspective will always be important, but also diversifying content across different social platforms is increasingly more important. To be a writer in the social media age means that you must also be a marketer–of yourself and your writing. It’s important to understand how to properly utilize social media channels and keep up with that changing landscape. Many writers fight that by saying, “I’m a writer, not an influencer.” And that may be true, but in today’s world, and maybe tomorrow’s too, those lines can be blurry. If you want to succeed, you have to stay on top of what you need to do in order to be seen and heard.
- Website: historyandwine.com
- Email: firstname.lastname@example.org
- Instagram: @HistoryandWine
- Facebook: https://www.facebook.com/historyandwine
- Twitter: @HistoryandWine
1st Photo: Anthony Nader, 52 Chefs