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Meet Isabel Serna

Today we’d like to introduce you to Isabel Serna.

Every artist has a unique story. Can you briefly walk us through yours?
I’m the founder and designer of Black Lamb Studio. Originally from Colombia, I’ve also lived in Orlando, Paris and for the past 10 years Miami has been home.

After years of experience working as an industrial designer and luggage designer, I fell in love with designing the patterns for the interior liner of the bags and a passion as a surface pattern designer was born! Soon after I started my own studio, and I’ve been working as a pattern designer, illustrator and stationery designer for the past 3 years.

Please tell us about your art.
I decided to start my own studio focusing on beautiful patterns, illustration and fun stationery design. Always inspired by our tropical surroundings, our travels and the beauty of ordinary life, we create colorful and fun prints that aim to put a smile on your face. Our hope is to create and inspire a more colorful world!

What do you think about conditions for artists today? Has life become easier or harder for artists in recent years? What can cities like ours do to encourage and help art and artists thrive?
I feel like social media has opened a lot of incredible doors for artists worldwide since you are not limited to a local market or an agent anymore. Amazing possibilities and incredible connections can be made online. In this sense I think artists have a broader audience and bigger voice.

With this also comes the ugly side for artists in social media which is plagiarism of their work by companies or people across the world who can safely hide behind a screen. But I still think the positives outweigh the negatives.

I’ve seen with excitement a huge change in Miami’s art and design culture in the past years and I can’t wait to see what’s to come. Movements such as Support Local and Shop Small can definitely help in creating awareness of local artists and designers, as well as venues for workshops, fairs, etc. where you can share your skills.

How or where can people see your work? How can people support your work?
Our prints can be found on gift boxes, wrapping paper, wall paper, books, stationery and fabric. Some of our clients include Greetabl, Mixbook, West Elm, Impression Originale, Kate Spade, Lunch Lady, Figo Fabrics, Damask Love, Workman Publishing, Casetify and Urban Outfitters. My entire pattern and illustration portfolio as well as my own line of greeting cards and screen-printed art prints can be found at

Contact Info:

Image Credit:
Personal photo by Mimoli Photography
Tropical Photo Album photo by Mixbook

Getting in touch: VoyageMIA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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