Today we’d like to introduce you to Imani Givertz.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Wow, sometimes I don’t know where to start. Actually, most of the time, I don’t know where to start because I still feel like I’m trying to get somewhere.
How I got here, wherever here is by the time someone is reading this, is by the grace of God and lots and lots of sweat, tears, and dirt under my nails.
When I realized I wanted to create for a career, I went head first into the shallow end and was rudely awakened to the reality of how hard this was. I was also fourteen and had no idea what I was doing. Honestly, sometimes I still don’t think I have this “business” thing figured out. But what I do know, almost ten years later, is that determination, politeness, persistence, and a hunger to learn more about literally anything and everything has played a huge part in where I’m at now.
I’d also say blinders got me here. It’s always so easy as you’re trying to grow a business, even grow up as a human, to look at what others are doing and what you’re not. The hypothetical blinders I’ve had to put on and sometimes hold on to my face have helped tremendously.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
When I think of some of the struggles that I’ve faced, I think of my camera breaking the night before the first time I photographed Warped Tour or the band that didn’t end up taking me on tour because I’m a woman, or the having to work multiple full-time jobs and putting photography on the side because my family needed help or even the doubt and fear that what I’m doing means absolutely nothing.
All of these struggles, even the ones I face now, have taught me and grow me daily. As much as most of these sucked and still do suck, I’m thankful for them.
This road has been the bumpiest, detour-filled, pothole sinking roads I’ve ever driven on with tires too small for my car, ha! However, it’s been the most beautiful drive in my life.
Please tell us about Imani Givertz Photography.
My mission as a photographer is to visually tell a story. Being entrusted with capturing some special moments is an honor and I don’t take that for granted.
Personally, I loathe getting my photo taken because I don’t usually enjoy how I look and because of that, I know there are other people that feel that way too. I always hope with my photography, to properly portray the unique beauty that every person has and show them what they really look like and the beauty that they possess.
Because my heart is to capture the realism of real, I do not use photoshop to alter anyone’s body. I think that’s what sets me apart from most, especially in this age in “Instagramable Perfection” and the pressure to be “polished” all the time.
I’m really proud of that. I’ve worked a long time to get to a place of wholeness myself as a person and I want to be a part of helping others be apart of this journey with me by refusing to give them something false and society approved.
I’m also really stoked that a lot of my work as of late has raised more questions than it has answers. I just did a photoset of my friend Erica wearing virtual reality glasses and paired it with a quote from a hymn, “Be Thou My Vision” which stirred up quite the conversation surrounding culture’s obsession with social media and a virtual reality rather than a relationship with God. That was a good time.
Do you look back particularly fondly on any memories from childhood?
Definitely my time as a figure skater. I learned so much about creativity, art, movement, and emotion. I feel like I search for those things now when I photograph.
- Website: ImaniGivertz.com
- Email: Imani@ImaniGivertz.com
- Instagram: Instagram.com/ImaniGivertz
- Twitter: Twitter.com/ImaniGivertz
Photo of me by Rachel Torrico