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Meet Gino LoPinto of E11EVEN Miami in Downtown Miami

Today we’d like to introduce you to Gino LoPinto.

Gino, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Born in New York City and raised in Las Vegas, I love action. As a baseball player and graduate of UNLV, I got a job working at my godfather’s speakeasy Gianni Russo’s State Street. I fell in love with the business. I went on to open several of my own nightclubs in Las Vegas in the 90’s including Utopia, Metropolis, Empire and Glo. I turned the Spearmint Rhino Las Vegas around from a failing club to one of the most successful Gentlemen’s clubs in the world. Between 2008 and 2010, I lost everything in the financial crisis and housing collapse. Three years later, my close friend and colleague Dennis DeGori, who is one of eight members of the Gentlemen’s Club hall of fame and known globally as one of the best club operators on the planet called me and invited me to Miami. I arrived and he discussed with me his vision for a new concept that would revolutionize the nightlife. It sounded compelling however, with a wife and three young children back home I said, no. In fact, it was two more trips and two more no’s before he put a final offer on the table to become his partner. I took the leap of faith and everything he promised me has come true tenfold. We have built E11EVEN into a lifestyle brand and currently have the highest revenue per square-ft of any nightclub in the country. There are only three or four clubs that exceed our annual gross sales and those are all in Las Vegas — four times bigger than us with thousands of rooms above and around them. What a journey it has been so far.

Has it been a smooth road?
Hospitality is a very tough industry. Particularly nightlife as the public is always looking for the newest next best thing. To keep things fresh and forward thinking is always the biggest challenge that’s in front of you. The highs have been very high and the struggles very low. Dennis and E11EVEN has changed my life not to mention my wife, Yvonne and three children Gino Jr., Gianna and Maria LOVES Miami.

So let’s switch gears a bit and go into the E11EVEN Miami story. Tell us more about the business.
Dennis DeGori created the 11USA Group as an all-star team with over 100 years of combined experience in hospitality specializing in nightlife. I am the operating partner along with our other partners Daniel Solomon, Ken DeGori, Frances Martin and Derick Henry. We own E11EVEN MIAMI and are in the midst of growing our brand. Expect more E11EVEN clubs in four to five major cities as well as some additional club brands, beach clubs, restaurants and even hotel/gaming. E11EVEN is a lifestyle brand that has clothing, a music label and eventually spirits that will follow. We are known for a first and still one of a kind experience combining many aspects of entertainment under one roof. We’ve had performances from Drake, Miley Cyrus, Nicki Minaj, Usher, Halsey, G-Eazy, Ludacris and on any given day you may run into Leo DiCaprio, Odell Beckham Jr., Justin Bieber or even Derek Jeter. What sets us apart is our 11 family… the staff. We all love what we do and it shows by the way we treat people and embrace our guests, when you come to our door you will hear “welcome home” and that’s how you will feel when you are inside. I’m most proud of the way we have been the leader of the gentrification of Downtown Miami. When we were close to opening, many South Floridians told us, “nobody goes on that side of the bridge” especially in that downtown area unless the Miami Heat are playing. We have proven many naysayers very wrong to say the least.

What role has luck (good luck or bad luck) played in your life and business?
I’ll answer this with a great quote from Oprah. “There is no such thing as luck it’s when opportunity meets preparation” and we have been ready for this “luck” our entire adult lives. OK, maybe a little Lucky 11 but, I’ll leave it at that.

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