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Meet Fabiola Marquez of Warimba in Brickell

Today we’d like to introduce you to Fabiola Marquez.

Fabiola, can you briefly walk us through your story – how you started and how you got to where you are today.
WARIMBA was born in the midst of an existential 30-year-old crisis when I suddenly lost my corporate job.

In January 2016, after working for four years in a place I did not like and where I didn´t feel inspired or happy at all, I felt the need to reinvent myself and I decided to start my professional career from scratch. I wanted to work on something I felt passionate about and that positively contributed to the community in which I live.

I decided to take several months to read, do research, watch documentaries, seek for inspiration outdoors, and reconnect with myself. I started doing Yoga because I wanted to learn how to control my stress levels and my life changed.

Since I remember, I have always liked handcrafts and handmade goods made by Native artisans from around the world, especially from the Americas. For this reason, I wanted to create a brand that offered unique and out of the ordinary handmade goods. However, for more than I thought about it 24/7, I could not find anything that fulfilled the characteristics that I had in mind.

All of a sudden, when I was in the Mayan Riviera with my husband chilling on a hammock, he said he asked me “Why don’t we sell hammocks in Miami?” and the rest is history. Two weeks after we started touring smalls towns in Yucatan, Mexico, in search of the best hammock artisans to work with us.

Has it been a smooth road?
Starting a business from scratch is not easy. I think the most difficult part during my first year of entrepreneurship has been to take all the strategic decisions by myself, trusting that my judgment and knowledge will lead me on the right path.

We’d love to hear more about your business.
WARIMBA is a Miami based hammock brand looking to bring to every home the relaxing and pleasant experience of lying on a hammock.

WARIMBA represents a space for honest expression. Our ideals embody Latin American culture and strive for peace, justice, and human rights. We seek to empower the talent of local artisans of the Americas, by offering a variety of handmade hammocks with bright colors that reflect our unique and rebellious personality.

WARIMBA comes from the union of the words Wayúu and Guarimba. The Wayúu is a native community located in the Guajira peninsula in northern Colombia and northwest of Venezuela near the Caribbean Sea. “Guarimba” in Venezuelan slang means “safe place” and in the last decades the term has been used to signify protest against the dictatorial government.

Our mission is to promote the work of people from indigenous communities, learn about their culture, and give them a voice in a world fully distracted by conventional media and the rush of everyday life.

Is our city a good place to do what you do?
Miami is a great place to start a business. The culture is very diverse and there is a market for everything in this city. In addition, there is a boom right now for everything new, original and local so I think it’s the perfect opportunity to start a business in the city.

Contact Info:


Image Credit:
Gerardo Briceño
Alejandra Ghersi
Lucia Abuin
Andrea Maramara
WARIMBA

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