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Meet Ezenma Forrest of Zee Ice Factory in Miami Dade

Today we’d like to introduce you to Ezenma Forrest.

Ezenma, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
All my life, I’ve had a hustler mentality. I just wanted to provide for myself. It’s no fun in life if you don’t have your own money. Starting from Instagram I posted a necklace and it went viral. That’s when Zee Ice Factory took off, approximately October 2018. For the first week, I had done way better than expected. I did not really have to save or anything since I had a part-time job, my finances were ready for my business so nothing was holding me back. I used it as a test to see if I was really going to take my business seriously. Day in and out, I was up searching for a great vendor. I came across my own which I stuck with and that is still my vendor now. Without them, I do not know where my business will be. They play a huge role in customizing my pendants and more. I would also say my mom, sister, boyfriend, and friends pushed me to keep going. Whenever I was overwhelmed trying to juggle a part-time job, high school and college classes along with my business they were always my shoulders to lean on. They reminded me to not give up and remember what I was doing it for. I chose to get into jewelry because I’ve always been the type to dress up and you cannot go wrong with jewelry. It compliments a fit like no other. Today, I’m here trying to grow my small business with aspirations of it getting where I feel it is destined to be. Some days are slower than others but it is nothing like being your own boss. Right now, I am in the process of revamping and remaking my website for my business. I can’t wait for Zee Ice Factory to grow.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
In retrospect, nothing is perfect. There is always a downfall. From my vendor all the way to the number of sales on a daily basis. A few times, my vendor has messed up my orders which caused me to lose money. Additionally, not every day I make a lot of sales. I do not look at it that way though I am just happy I can provide and live off of my business. I keep God first and with all my downfalls, I know I should have a breakthrough.

We’d love to hear more about your business.
Zee Ice Factory is known for its unique characteristics. From the very beginning of this business journey, I tried stocking products I have seen no one else with. At Zee Ice Factory, we offer great customer service leading to customer satisfaction first and foremost. However, our main specialization is jewelry. We offer custom jewelry, photo pendants, engraved jewelry, initial necklace, diamond jewelry, sneakers and accessories. We are known for our initial necklaces, our name “Ice Factory” was derived from our popular items being those with diamonds.

What were you like growing up?
Growing up, I was always into fashion and the latest trends. I loved dressing up since I was younger. Never in a million years would I have thought I’ll be a CEO. I always had an interest in the medical field since I was younger. I am still handing business in that area of interest as I grow my business.

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