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Meet Elle Becerra of Events by Elle

Today we’d like to introduce you to Elle Becerra.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I’ve loved planning events since I was little; from bake sales to prom and everything in between. It was honestly something that made me really happy, and I always enjoyed doing. Looking back, I realized that as corny as it sounds, I think that becoming an event planner was always life’s plan for me.

When I look back at my path of how I got to where I am, it is so unbelievably clear that it was always my calling, even when I didn’t realize it myself. The thought of turning event planning into a career was actually an idea sparked by my father. My senior year of high school I was asked to coordinate a fundraiser.

I’ll never forget a few days before the event while going over all the final details, that my dad told me he thought I really had a talent for it and that I should consider it as an option for a career in the future. However, I was headed out for college the next year and was thinking I would either be a Psychologist or go into Public Relations, possibly doing events on the side as a hobby.

Little did I know, that I would very quickly be lead back to event planning. The summer going into my second year of college, I did an internship that was for both PR and Events. Obviously, I fell in love with the Event side and realized that I really could make a career out of it.

I quickly changed my focus from Psychology to Communication Studies and PR. I worked all through college and every summer in different event planning roles, gaining a lot of knowledge and experience in the field. Then my last year, I took a business course that required us to create a fake business plan. Needless to say, I created Events by Elle.

I graduated from college, and after a lot of consideration, courage, and support, I officially opened my company three months later at the age of 21. We recently celebrated our five Year Anniversary, and I am really so proud of how far I’ve come and how much my company has grown. I truly love what I do, I love making people happy, sharing these important life moments with clients, and building all the amazing relationships that I have.

Choose a job you love, and you will never have to work a day in your life. That quote couldn’t be more true for me. I am really lucky that I found something that I am so passionate about and am forever grateful to all the clients and vendors that consistently trust me.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I don’t believe success is ever a perfectly smooth road. Building a business from the ground up is intimidating, a little scary takes a lot of time and even more work. I have been very lucky to be surrounded by family and friends that are extremely supportive, which has really helped with the journey. I would say my biggest challenge has been trying to find a work-life balance.

Event planning requires working many late hours, weekends, and sacrificing a lot of personal time. Being a business owner means you don’t really have set work hours either. You pretty much work all day and night. While my career can be super rewarding, it definitely takes a lot of discipline, time management, and delegation. Learning to delegate was also a challenge for me.

It is a hard thing to let go of the reigns and trust someone else to come in and care about your clients, details, and business as much as you do. I learned early on that is it completely worth it, and I cannot run this company and give my clients all that they deserve without help. It was a hard thing for me to learn to do, but I am so happy that I did, and because of that, I have such an amazing team around me.

So let’s switch gears a bit and go into the Events by Elle, Inc. story. Tell us more about the business.
Events By Elle, Inc. is a luxury boutique event planning company. We specialize in coordinating weddings, social, corporate and non-profit events. No event is too big or too small, and we travel to wherever our clients desire! I wanted to create a service that really catered to the overall client experience. I believe that the planning process should be as fun, easy and stress-free as possible.

I wanted clients to not only enjoy the event day but also to enjoy every day leading up to it as well! We strive to provide a very personalized and exclusive service for our clients. We do this by focusing on three main points: quality, care, and service. In order to provide the highest level of service, we focus on quality over quantity and limit the amount of events we do per month.

This allows us to be there for every client whenever they need us. We also truly care about our clients and their events. That’s why we treat every event as if it were our own and work to build lasting relationships throughout the process. Lastly, we strive to give every event, the attention it deserves. We rely on honesty, trust, and constant communication to ensure that the planning experience is everything our clients want and more.

In the end, it’s a simple commitment to providing organized coordination, complete transparency, and high-end services to our clients that sets us apart. I am so proud of how much the company has grown, the level of service and quality of events we continue to create, the reputation that we have built and the long-lasting relationships we have created along the way.

Has luck played a meaningful role in your life and business?
I have always been a strong believer in creating your own luck. “Luck is a dividend of sweat. The more you sweat, the luckier you get.” -Ray Kroc. I think that sometimes people confuse the positive results of hard work, support, and dedication with plain luck. It’s easy to look on the surface and think that a business is just lucky versus acknowledging the amount of time, work, organization, sacrifice, etc. that it took to get those “lucky” results.

I also believe that everything happens for a reason, good or bad. If it’s good, I always look back and assess what decisions were made to get to that point and try to figure out how to repeat those results. If something bad happens, I own it, reflect on it and make it a learning opportunity.

I analyze what I could have done differently and what I can do in the future to make sure nothing like that happens again. I think that if you don’t learn from bad experiences and adapt, then the next time something similar happens it’s not that you have bad luck, it’s that you just missed the opportunity to make luck for yourself.

Contact Info:

Image Credit:

Black and Hue Photography, Ambrosio Photography, Jessica Lorren Organic Photography, Domino Arts Photography, Masson Liang Photography, Samm Blake Photography

Getting in touch: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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