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Meet Elise Granjot of Zelivia+Co in South Beach

Today we’d like to introduce you to Elise Granjot.

Elise, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I always had a passion for fashion design. Following in the steps of my mother, who had worked in haute couture and luxury ready to wear at some of France’s preeminent fashion houses. I became a fashion designer and worked internationally for well-known lingerie companies.

After having my daughter, Zélie, I wanted to work differently to fully enjoy my time with her.

So, I decided to become a “Mompreneur” and create a smart and practical line that could please Mommies and Kids. Nathalie Tessier, my business partner, liked the concept and joined me when I started to launch.

The style is gender neutral for kids, so the garment can be passed to a sibling with no issue of gender stereotype and mommy could enjoy the “mommy and me” look with their little boy as well. But since I have a little girl, I had to adjust my line by adding cool tutu.

Practical and comfortable for freedom of movement, the kids’ styles are made a bit longer and bigger to grow with them and last longer. ZELIVIA women’s styles are made in knit and loose fit for more comfort.

Our products are made with Love in Miami because we believe in supporting our community, and we believe in the slow fashion and the local production.

Has it been a smooth road?
To be an entrepreneur is always a long journey, we have to cover multiple tasks and especially when you re a mom! But it’s so exciting! We have to deal, with suppliers, fabrics, production, finance, website, social media. I have to duplicate myself in several roles.

We’d love to hear more about your business.
My daughter was my inspiration. She liked to be dressed like me, but I wasn’t into girly and frilly styles you can find in retail for mommy and me. I’ve always been into stylish and comfortable clothes for myself and for my daughter. So, I created a matchy-matchy line, practical and comfortable for kids, and women. Also, I appreciate quality and durability, so it made sense to create a brand that has longer wear, with loose volume and extended hem for kids, they’re growing so fast!

What is your favorite childhood memory?
Going to work with my mom on Saturdays and playing with fabric and paper. The special smell and energy of the atelier, before the fashion show. Everybody was so busy, and I was here, just looking and imagining my future life. It’s then, I decided to be a fashion designer.

Contact Info:

Image Credit:
Michel Tessier @michel_tessier, Melissa Guerrero @mommyobserver

Getting in touch: VoyageMIA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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