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Meet Eliakim Pierre of Grimace in North Miami Beach

Today we’d like to introduce you to Eliakim Pierre.

Thanks for sharing your story with us Eliakim. So, let’s start at the beginning and we can move on from there.
He who is not courageous enough to take risks will accomplish nothing in life. Is the motto I live by. I am currently 16 years old and reside in North Miami Beach, Florida. I am the second eldest amongst three kids and I am the founder and creative director of Grimace. Currently, I attend Doctor Charter school of Miami Shores as an 11th grader. Growing up, my closest friend Marc Coqmard, who I consider to be my brother and I always dreamt of creating something out the norm, something completely different than a certain age group can enjoy. Which lead us to create our brand Grimace, we’ve always had a passion and deep love for fashion, but my journey did not begin there, before starting the brand, I played football. I started in the mini-league and went all the way to Miami Central high school, after two months of playing, I have kicked off the team, I can never forget the moment I waited outside for my mother to pick me up and thought to myself “what’s next?” Months later, I met Hernold Mitchel, he gave me the necessary tool and guide to start my brand, meeting him truly was a blessing in disguise. I sat my mother and father down and advised them of what I wanted to do, they gave me their blessings and paid for the startup cost of the business which included my first ever Grimace shirt a black t-shirt with a blue eye and the word Grimace on the back. Many of my family and friends supported and some were shocked that I started my own brand, from selling out in less than two weeks, I created a team Marc Coqmard co-owner and head of marketing, Luka Terselich- artistic director and visionary, Ian Nieves head of graphic design, and of course, me Eliakim Pierre founder, executive director, and creative director.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
This journey has been anything but a smooth ride but it’s what I signed up for and I love every aspect of it, from the hard times to the failures and the losses I wouldn’t trade any of it, because it made us eager to want to come back stronger and take the lessons that we’ve learned and made something greater. In the beginning, our biggest struggle was marketing, we had a hard time appealing to our age group with so many competitors and known brand out there it was hard to get newer customers to understand who we were and why you should purchase our product. It’s been a long process, but the day was striving to get new consumers and make our brand bigger than what it is, the goal is to have the world know about Grimace and we won’t rest till it’s done.

Please tell us more about your work, what you are currently focused on and most proud of.
Personally, I’m involved in every aspect of my business, but I primarily assist with design and marketing. As I previously stated Marc Coqmard is co-owner and head of marketing, and Luka Terselich is artistic director and visionary, so we would all collaborate and pitch ideas to one another everything is base on team effort. Grimace is known for being the symbol of misfits of the youth, from our childish handwriting font to our logo is the butterfly with the bullet holes in it. As a team, we’re proud that were able to sell out so quickly truly it’s a blessing but the number one thing were truly happy about is being able to come together as teens and be able to take what we’re doing serious, yes Grimace has a comedic feel to it but the amount of work we do in the back end is a lot and to be able to work alongside Marc, Luka and Ian is a blessing. I believe what sets Grimace apart is our vision behind the brand from our photoshoots to our styling and branding design as well and lastly the way we carry ourselves as young men’s eager to dominate the industry.

Is there something we can do as a city to improve the outlook for businesses like yours?
Honestly, I’m conflicted with this question only because there are two ways of looking at it. I believe Miami isn’t the best place to start a business because of how congested it is, and primarily everyone is trying to tackle either the beauty industry or the fashion industry which makes for more competitions, and harder to build a steady fan base. On the other hand, I believe it is because Miami is a known attraction and every race pretty much live here so being able to expose my brand to so many different people plays a major role in my business and aids with getting my brand out there. Personally, anyone wanting to start a business in Miami is smart and make sure you’ll be able to reach your target audience and be able to constantly come out with original ideas to help keep your brand relevant. One way to improve our city is to join forces instead of tearing one another apart, try throwing an event with each other which will create more publicity for both brands and increase revenue.

Contact Info:

Image Credit:
Sgftana, Hazel Sarmiento, Marc Coqmard, Sasha Rodriguez, Luca Tesclurich, Noor Masseri, Rolondo, Eliakim Pierre, Kayli, Saulomon grundy, Ian Nieves

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