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Meet Edwin Londoño-Adams

Today we’d like to introduce you to Edwin Londoño-Adams.

Edwin, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Growing up, I always had an interest in beauty. When I was in middle school my cousin wanted to become a barber, so he started practicing on my brother and I. He would always tell us, “People always want to look good, you’ll always have work.” And that stuck with me. After I graduated high school I went off to college and worked in retail, I woke up one day and finally decided to look into beauty school where I graduated from Empire Beauty School in Lauderhill in 2010.

Shortly after graduating, I started working as a stylist at a corporation chain salon, where I moved up to Salon Manager in 2013. Around the same time, I got a 2nd job working at a blowdry bar in Midtown Miami. This is where I got a taste of working in fashion shows, with celebrities and photoshoots but my goal was to move up the corporate ladder but I didn’t fit what they were looking for. In 2015 I decided to step down as a salon manager and focus on myself as a business and became a freelance worker. I started to network and work with other companies to provide hair services to different clients.

Fast forward to now, I’m an independent artist working out of Frankiebaby Salon in North Miami servicing my clients for chemicals, cuts and all other in-salon hair services. Also providing beauty on-the-go for events and special occasions, styling hair for film, photoshoots and celebrities and I have partnered with a makeup artist, Nicolle Leilani Beauty, for bridal wedding beauty glam. Never would I have thought I would take a leap and become an entrepreneur, let alone open a business but here I am ten years later taking every opportunity one hair at a time and werkin’ it!

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has not, this hair business is a tough business. Internally there is a lot of competition but you have to create your own lane, which is what I did. I worked at many different salons and beauty companies. Most times I felt out of place but that never stopped me for finding what felt right for me. The hardest struggle was in 2016, when I was diagnosed with Cancer. It was a huge obstacle that I never even imagined would happen to me. I had to stop working. Losing a lot the connections and clients I built over the years was devastating. Once I started working again, I went full force for my business and haven’t stopped since.

Please tell us more about your work. What do you do? What do you specialize in? What sets you apart from competition?
LondonoAdams Beauty services for all that is hair in-salon or on-location. Offering chemical services such as colors, highlights and keratin/smoothing treatments as well as cuts (Men & Women), blow-dry/style and extensions in-salon and specializing in hair styling on-the-go for wedding parties, Special occasions, TV/Film, photoshoots and other production gigs.

I am most proud of building something that I am able to be self-employed and do what I love. Helping people look and feel amazing. Also building relations and networking with others to collaborate and help provide exceptional service to the client. Setting me apart is that I aim to be all-inclusive, from straight to curly and natural hair. Servicing all hair types is important to me.

What is “success” or “successful” for you?
For me, success is defined by doing what you love and what will make you happy. It’s taking care of your needs and understanding what are your wants. Success is being fearless and not giving up, it’s being open-minded, showing compassion and helping others.

I always like to set goals, short or long term, and work my hardest to complete them. It makes you move forward. Giving you a sense of accomplishment and become grateful to what you have done for yourself. Willing to learn from others and help others understand. Having a proper balance of work and personal life and being okay to say no. Mental health and personal well-being is always important.


  • Hair on-the-go starting at $60
  • Bridal packages starting at $150

Contact Info:

Image Credit:
Reem Photography
Nuva Photography

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