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Meet Dwight Mathis of Normal Network in Saint Petersburg

Today we’d like to introduce you to Dwight Mathis.

Dwight, please share your story with us. How did you get to where you are today?
It all started with the Big Bang, and eventually, in 1982, an African American soldier met a South Korean woman in a bar and they fell madly in love. Five years later, I was born. Ayye! Hello life!

I also fell in love, but with the arts at a very young age, 3-4 years old, to be almost exact. My mother used to paint on the weekends and would draw cartoon characters which I would try to mimic on xerox paper. I loved watching her hands caress the paper with her pen, creating life before my eyes. It was profound and awakened that creative spirit that laid dormant for only a few years.

In High school, I really took shape as a creative kid. In particular, I was assigned a portrait to draw in Art Class, shout out to Mrs. Schuler! I remembered as I drew, other students would gather around my desk and would comment and boost my confidence in what I was doing. It hit me then that I may have that something called “talent.” I studied animation in TSTC Waco. I learned quickly how difficult 3D modeling and rigging was and I left. I knew my limits, ok! I later transferred to the University of Texas in Arlington and studied Film and Video Production. It was there that I was able to explore my creative horizons as a filmmaker and storyteller. I fell in love with it. Out of my family’s expectations, I dropped out at 22, and for the next three years, I became an entrepreneur, filming anything and anyone under the sun to make ends meet.

Eventually, I set the camera down to find stability and became a graphic artist which then turned in fashion design for the next six years. I was married, bought a home, raised a beautiful four-legged daughter named Canon and divorced three years later. The pain from that loss accompanied by my failing business Normal Network left me at my rope’s end. Life didn’t look so bright anymore.

A few months after the loss, I accepted a job as a designer for Mitchell & Ness in Irvine, California. I worked for this amazing team for five months, learned a great deal from the leaders and took off once again to Clearwater, Florida to be an Associate Producer for Ion Television, yes that Ion Television, Blue Bloods, Criminal Minds, etc., ha! After a year of working for them and pitching an original series, which was later greenlit and produced for air, I left. I refocused my attention on Normal Network, all of 2019 and created consistent video work for local business owners and CEO’s in the Saint Pete community. I’m happy to say that Normal Network is doing better than ever, and I owe its success to all of the misadventures life threw at me along the way. Thanks for reading my ramble.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Can’t climb a mountain if it’s smooth, gotta go through the rough spots – Spice Adams. It was definitely a struggle. It was a mental and emotional struggle mostly. Even at a young age, I knew my mind would correct itself eventually. It was painful knowing that I made questionable decisions regarding my lifestyle, business and relationships. I knew exactly what I was doing and I knew that it would affect me in negative ways, but I followed through anyway. Procrastinated and didn’t prioritize were the biggest challenges.

As time went on and more and more people and opportunities slipped through my fingers, I had no choice but to take those losses to reexamine my life in its totality. My time in California gave me that opportunity to do so. I was alone, and the loneliness gave me time to pull myself together. It was realizing that I didn’t want to go through those pains ever again, and soon enough, I began seeing drastic changes not only in my workflow and lifestyle, but in my character, and I honestly love who I’m becoming.

So, as you know, we’re impressed with Normal Network – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Normal Network’s the name! We specialize in video marketing, animation and film production. We are known in our community for our promotional content as well as our successful comedy skits. What sets us apart is that we find people of all creative and business backgrounds, listen to the ideas of how they see themselves and then we push their burning potentials out of them, giving them a bigger and brighter appearance through video. If someone has an idea for a TV show pilot, we will listen and we will make their vision come to life, whether it’s live or animated. If you’re struggling with creative direction for your brand, we will build a look, feel and aesthetic that will go neck and neck with all the major conglomerate brands out there but giving the appeal a more unique edge. Aside from the business side of things, we produce original content, from art to comedy skits, spec trailers for movies and even music.

So, what’s next? Any big plans?
Our plans for the future is to build a streaming service for local communities who actually create the content and show themselves. We are planning to start with Saint Pete, working with the creatives here and giving local business spots to advertise. The advertisements would be produced by Normal Network as well.

We are now working with a few high profile celebrities on multiple projects this year. Everything’s on the hush for now, but we will reveal in the coming months some great content with some great talent!


  • Video – 100 per hour
  • Photography – 100 per hour
  • Animation – 1000 per minute
  • Editing – 100 per hour

Contact Info:

Image Credit:
Stephanie Agudelo. George Quevedo. Nick Lewis.

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