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Meet Diana Castro of For Productions in Kendall

Today we’d like to introduce you to Diana Castro.

Diana, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Since I can remember I have been fascinated by cameras, TV, and movies. When I was able to start working at 16 years old, I saved up money to buy a camcorder and a love story started with my vocation. When I got the chance to work for free for production companies, I just did it, and I was able to see experience the film universe. It was my own version of Disney World. No matter how long the hours were, it made me feel alive. I loved it all.

Fast forward, several years and I met my husband on set. We were working together on a project where I was a producer and he was the cameraman and technical director, and as fate had it we got married a few years later.

Although we worked in the corporate world at a recognized broadcasting station, we worked on film jobs on the side to keep the passion alive. We soon grew tired of the mediocrity and the limited ability to create with greatness and purpose and realized that the corporate world was not for us. It was making us fall out of love with the one thing that made us feel alive.

By that time we had our first daughter Sofia, I realized that I didn’t want to have a 9-to-5 job and limit my time with my daughter. I wanted to pursue my own dreams, work on my own terms, and create my own rules. At that time, I was ready to take a risk, quit my job and start an adventure. This is how For Productions was born. It has been about 5 years and we are grateful for everything. We would not change a thing.

Has it been a smooth road?
Being an entrepreneur takes courage, determination, and rough skin. In some ways, I would say it takes being a masochist. You have to learn how to take hits and bounce back stronger. It takes passion and perseverance.

There are many learning curves… and then some. Balancing budgets and the rollercoaster of a market, sales, cash flow, sales funnels… Ohh lord, I could go on and on… The disadvantage of not knowing what you don’t know, and creating as it goes. Keeping up with new trends, new technology, and with new ways of marketing. You’re always learning, and you have to learn to be comfortable with the uncomfortable. You have to be adaptable and learn how to morph into different shapes without losing your core and your integrity.

So, no – it is not a smooth road. But it is the best road for us.

We’d love to hear more about your business.
Anyone can say that they are the best, or the fastest, etc. but that does not make you unique. What differentiates us is our ability to capture the soul and authenticity of brands in an easy and clear way that connects with people. We have a unique way of telling stories without scripts.

Sometimes people have an idea of what they think they want to do, but what they don’t know is that it might not take them where they want to go. What we do is guide them through the process, so they can make an informed decision. We take everything that we’ve learned from working with big brands and bring it to small businesses to help them up their game.

We specialize in helping small businesses stay top of mind with quality, purposeful and strategic video production services that connect in a human and authentic way. We create video content that includes branded videos, 30-second commercials, short content for social media, testimonials, Youtube videos, reels and more. We offer package pricing and customized pricing that offers no surprises at the end of the journey.

We are proud of being part of the success story of clients that become friends.

For Productions is about creating with purpose. Our team is made up of naturally talented people that have a passion for what they do and won’t settle mediocrity.

Is our city a good place to do what you do?
I believe that there is enough for everyone, I believe that there are different flavors for different people. and like the Nike slogan says – “Just Do It”, here – or in any place. Fortunately, video is something that you can take anywhere, and there are sooooo many different markets that the most important thing is to figure out is who you would serve best. Is it, brides? Businesses? Travel agencies? Realtors?

What I believe Miami could do better is to provide more film and production incentives, this is the main reason why a lot of talented people in the industry are leaving Miami to go to Atlanta (sadly).

With that said, Miami is a great place with opportunities for all that are willing to put their heart and talent to work.

Contact Info:


Image Credit:
For Productions

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