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Meet Dawn Heisler of It’s Me Designs in Ft. Lauderdale

Today we’d like to introduce you to Dawn Heisler.

Dawn, please share your story with us. How did you get to where you are today?
It’s Me Designs was created by Dawn Heisler, an Artist by trade. She grew up in the Mid-West and developed a keen sense for design of women’s, men’s and children’s clothing, specifically creating a line of “Up-Cycled Vintage Wear”. Her designs range from Classic to the Eclectic and Macabre which all make a bold statement of one’s individuality. Her designs have also created special interest among musicians and other on-stage performers. One-of-a-kind items are also available to customers who wish to have specialized pieces made to fit their own personality

My first day of school, second grade. I see someone else wearing my new school outfit, NOOOO! I went home and threw mine in the trash (to my mother’s very surprised shock turned laughter just last year; “Did you really?”). I believe it started there and even before. I refused to be like anyone else, look like anyone else, dress like anyone else. I have always been into anything creative, always wanted my own business. So, when I lost my job about 12 years ago, I started playing around with fabrics. I had a borrowed sewing machine and ideas swimming in my head. My closest artsy friend said to me, “I’m sick of my closet, “Too short, too long, needs pockets, BORING”……..

Well, I have evolved since then in so many ways. And continue to grow every day. I have found my voice and it sings through my veins! What started as doing Indie Craft shows and designing for my friends has turned into a full fledgling business. I do all the designing and creating myself.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The hardest thing for me is getting out of my introvert creative artist self and step out in the public eye. Learning to be a businesswoman and promote my fashion line.

Alright – so let’s talk business. Tell us about It’s Me Designs – what should we know?
I have been dubbed me the Designer Who Dares to Defy by one of my very first models. I take that beyond the obvious, my clothing line, which is always Outside the Box and mostly One of a Kind.

I design for real people. My models are all ages, all sizes, all lifestyles. Our intention is to break all the stereotypes of the fashion industry and just be real people, creating clothing, for real people. To do our part to help the environment. As it stands, 84 percent of all unwanted clothes end up in landfills (Newsweek. June 6, 2018),
I look for only the best in gently, previously loved clothing and turn it into One of a Kind wearable work of art made with an eye towards beauty and comfort. I cut every embellishment out by hand, fray block, glue down for smooth, even finish and then sew to the clothing with an embroidery style stitching. My artistic eye is what sets me apart from others. I have seen many crafters selling a “similar” product, but my artistry and attention to detail make my clothing line extremely unique.

My greatest joy was walking my line in Palm Beach International Fashion Week in November of 2014.

Is there a characteristic or quality that you feel is essential to success?
I absolutely believe my clothing’s uniqueness and my promotion of universal acceptance and every person’s individuality as well as my “green” policies help to make me successful.

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