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Meet David Gurr of DesignForum in Fort Lauderdale

Today we’d like to introduce you to David Gurr.

David, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I am a 25 year-old, South Florida native who loves all things creative. I currently work with Visual Creatives, a creative agency based out of Palm Beach, creating brand identity and packaging design. We work with clients from South Florida to California, bringing power to their brands, crafting their stories and growing their businesses. If I’m not working, you will most likely find me studying at FAU as I prepare to finish my BFA in graphic design this year. If you’re wondering… yes, I live and breathe all things design.

I created DesignForum because I experienced a lack of community between creative individuals in the Fort Lauderdale area, specifically in design. In the beginning, there was a small group of us that would meet in my living room. We would each bring design inspiration and projects that we’d been working on and discuss them. After only two meetings, there were so many people interested in coming that we had to begin looking for other places to meet. Since then, we’ve been meeting in different locations each month to stay fresh, exciting and a little spontaneous. We now set up events ranging from lectures to documentary screenings and everything in-between.

Has it been a smooth road?
DesignForum expanded much more quickly than I’d expected. I originally assumed the difficulty would lie within growing our reach but really it’s been planning the events without a budget. We have yet to charge for any DesignForum meeting and we hope we never have to. I’m looking to build a team of volunteers and hosts who are bought into the vision and want to see the South Florida design community collaborate and thrive. Who knows what could happen if we all came together?

Designers are ultimately all on the same team, aesthetics and style aside. We aren’t fighting one another — we’re fighting against bad design overall. When I say bad design, I’m talking about lazy work, unethical motives and what Massimo Vignelli would call “visual pollution”. Design is everywhere — from roads signs to speedometers, food packaging to restaurant menus, vehicle wraps to billboards. People in our community have to look at or use these things everyday. The fact that bad design is negatively affecting our community’s daily experiences is truly, just… sad. DesignForum exists to replace the bad with the good. We want to give designers the tools, information, critique and connections needed to elevate design excellence in South Florida. If we meet that goal, everyone wins.

We’d love to hear more about your business.
DesignForum is a community of professionals and students dedicated to pursuing excellence and integrity in design. Paul Rand once said, “good design is good business” and we believe that. DesignForum educates professional, passionate designers and creatives, spurring one another on to create better work and a better world.

Is our city a good place to do what you do?
South Florida is a fantastic place for designers to work and reside. There are thousands of companies that need rebranding here, so we have our work cut out for us. The only thing that has been lacking is community and it often feels as though, South Florida designers must compete with one another. While on a business-level that is a reality, I do not believe competition between designers leads to better work or happier clients. Historically, the biggest movements and changes in societies were made by groups of connected individuals and the same is true when you look to the history of graphic design. Throughout the last century, designers spent time together, wrote books together, taught together and were inspired by each other. I believe that’s why DesignForum is as strong as it is. We follow that very model. So, my advice to any designer starting out in South Florida would be… don’t compete — join the movement with DesignForum, instead.

Contact Info:

Image Credit:
The Workmans, Brandon Wells

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