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Meet Chris Kirksey of Direction.com in Fort Lauderdale

Today we’d like to introduce you to Chris Kirksey.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I started my first online business when I was nine years old, purchasing yard sale items and selling them on eBay for a profit. Making about $100/month on eBay at nine years old, I thought I was a king. My desire for growing an internet business stuck with me since then. After realizing college was a bit out of my price range, I joined the Army to pay for a college degree so I could pursue my passion in Business. During my time in the Army, I learned more than I ever imagined possible, including two middle-eastern languages. I also traveled twice to Afghanistan and once to Iraq.

Towards the end of my contract, I was left with a choice – pursue my lifelong passion, or continue my career in the government. I chose to build a digital marketing agency. The Army had taught me everything I needed to build a company; from leadership and motivation to a mind that was instilled with a non-stop work ethic and the will to succeed in every mission– I knew failing wasn’t an option.

Fast forward almost one year later; along with finding a business partner who’s been instrumental in the growth process, Direction, Inc. has built a world-class team of search engine optimization experts, incredibly talented and artistic designers and creative marketers with one goal in mind: To disrupt the digital marketing industry.

Has it been a smooth road?
It’s never been easy, but the challenges only ended up making the business come out stronger. Starting the company while on active duty Army was the most difficult time of my life. I had two full-time jobs. I went months on 2-3 hours of sleep/night. But I loved it. I was excited. I thought my body wouldn’t make it sometimes, but I reminded myself that hard work never killed anyone.

We’d love to hear more about your business.
Direction, Inc., a full-scale digital marketing agency provides businesses the opportunity to enhance their marketing strategy with the most innovative and powerful driving force for a superior digital marketing campaign – our team.

Direction, Inc.’s culture fosters one main concept – growth. No employee is limited to how much they can learn, or how much they can earn.

Innovation, passion, effectiveness, responsibility, judgment, communication, impact and curiosity are the core principles of Direction, Inc.

We utilize a full suite of Internet marketing tools and advanced analytics to ensure that our clients are in front of their target audience at all times. We then closely monitor their market and competition, identify trends and leverage opportunities to help them succeed above their competitors.

Unlike so many internet marketing companies, we carry the proper certifications, tools, and human resources necessary to offer a truly comprehensive solution to your Search Marketing needs. Our SEO experts, content marketers and gifted designers work harmoniously with account managers to bridge all communication gaps, so our clients enjoy exceptional support.

Your vision and needs always come first which is why we don’t offer cookie cutter packages. Every service we offer is custom built around the client. We’ll help explain the technical definitions, narrow down and unveil the best options for your business and be there for you long after your campaign is initially launched.

Our 100% client-retention rate is proof that what we do works.

We stand out from the competition through our active hand in the most critical elements of our client’s digital presence. We don’t outsource any of our projects; we handle everything in-house. Each client is personally managed by one of our digital marketing account managers, allowing us to leave no corners cut and no stone unturned. The SEO industry is plagued by cheap, short-sighted start-ups doing more harm than good with “black-hat” SEO. Their mediocre content, underdeveloped websites, and cheap methodology leave the client in a worse position than they started. Unlike these criminal companies, we craft a long-term plan for maintaining a healthy SEO profile, and, in turn, providing business growth for years to come.

Is our city a good place to do what you do?
It’s an excellent city for new businesses. The prices and taxes aren’t as crazy as California, and the beach offers relaxation from the stress of startups.

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vGetting in touch: VoyageMIA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here

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