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Meet Chelsea Williams of FROPRO in Delray Beach

Today we’d like to introduce you to Chelsea Williams.

Chelsea, please share your story with us. How did you get to where you are today?
My FROPRO story began in 2010, when my boyfriend acknowledged he was an alcoholic and needed to seek help. My husband Matt is now 8 years sober. While rebuilding his life and starting a new one with me, he created a delicious snack bar. With little kitchen experience and limited funds for healthy supplements, FROPRO was born. I was always supportive but not really involved. I wasn’t very into fitness and focused on my own career while he was growing in the fitness industry as a personal trainer and creator of this up and coming snack bar. As FROPRO evolved, it was time for me to fit the role of Mrs. FROPRO. I started working out and getting more involved with the company. In 2016, we decided it was time for me to leave my full time job and really jump into FROPRO and take the reigns. Since then, I really can’t imagine a day without working out and we are currently in 50 retail locations, 4 of them being Whole Foods in Palm Beach County. Matt still continues to work with his clients while I run the day to day operations of FROPRO.

Has it been a smooth road?
The only obstacle or challenge I can think of is fear. Co-owning the business together, Matt and I are constantly coaching each other to not be fearful and just go for it.

So let’s switch gears a bit and go into the FROPRO story. Tell us more about the business.
FROPRO is a peanut butter snack bar with the added value of protein. We are a snack for everyone at anytime. They are best and most delicious chilled but what sets us apart is that they are completely shelf stable and do not need to be refrigerated. We just recommend it. You really have to taste it to know why we are different, it’s just that good! I am most proud of our growth. The company is built on the believe of second chances. To think back to when the bar was wrapped in plastic wrap and now seeing it fully packaged and on more shelves then we thought possible gives me an overwhelming feeling of gratitude. It still excites me when I see names I don’t know from cities all over, placing orders on our website for FROPRO.

How do you think the industry will change over the next decade?
Plant based products are exploding as more people are educating themselves on what’s going in their bodies. We hope to share our product on a larger scale and expand to more retailers. Our biggest goal is to share our message with as many people as possible that anyone can make a come back.


  • $3.25/bar (1box) $3/bar (3boxes)
  • Use code “freeshipping” on orders above $50

Contact Info:

Image Credit:

RTM photo, Soleil Creative

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