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Meet Carla Berkowitz of Perfect Balance World in Miami Ironside

Today we’d like to introduce you to Carla Berkowitz.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I’m the Founder of Perfect Balance World. I’ve been referred to as a “Perfectly Balanced Serial Entrepreneur” because I’ve never had an idea that didn’t turn into a business! I’m also an Audio Engineer, Produced 15 fitness videos (1992-2018) and currently an Executive Producer of “Critical Thinking”, a Major Independent Motion Picture to be released in 2018 (https://pro.imdb.com/title/tt7870102/filmmakers?ref_=tt_fm_all). What keeps me relevant, engaged and productive (paraphrasing Woody Allen) is the notion that “Startup Founders are like sharks. If they don’t continue to move forward they die”. My “Perfectly Balanced World” includes the most important job… being a mother of 4 children, managing Lupus and running all my projects and brands. Am I Perfectly Balanced? Only if I maintain myself in “Startup Mode or Pre-Production of Something… Anything!”

Also, teaching and practicing yoga saves my life and sense of humor! In 2002, I founded Breathe Yoga… Aventura, Florida’s first yoga studio. Breathe enjoyed tremendous popularity and a huge following in South Florida. I “insisted” on teaching a class I would want to attend and that meant “teaching differently”. I was the Mastermind behind the first candle-lit studio, using darkness and the sounds of R&B, Hip-Hop, & Rap music to set the tone and the mood. I also invented and launched the Revolutionary “Physics-Based” Disruptor Brand “Perfect Balance World”. PBW combines Physics, Engineering, and Spirituality allowing yogis to reach their “Perfect Balance”. When I’m not Engineering Music, making Yoga Videos or Producing an Independent Film, I’m listening to the greatest musical minds EVER, the Mathematically Perfect Mozart and who else but Kanye West. I can always be found running my all my projects including my Lifestyle Brand, Perfect Balance World. When asked how I fit it all in, my advice is daily… “Lose Your Mind, But Find Yourself.”

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It is extremely difficult to “Invent a New Category”…. or re-invent an existing category! Absolutely everyone had something negative to say but the most common comment was:

1. You can not move the inseam from the inner thighs to the outer thighs”. I just answered…”Actually, I can and I did”.
2. Who would want to wear feet on their inner-thighs?
3. Very crowded space!
4. Someone will copy you!
5. “Physics-Based Yoga”??? No one will understand… or care… or buy it!

Please tell us about Perfect Balance World.
“It’s Like Having a Yoga Teacher in Your Pants” – MC2=PB2 = Perfect Balance… Physics-Based.

Imagine if the yoga clothes you wore empowered you to achieve Perfect Balance. Imagine if every pose was supported by our clothing. Imagine what you could accomplish if Physics, Engineering, and Spirituality
came together to give you The Perfect Balance. Perfect Balance World stopped Imagining & started Innovating. With our patented* PBW Landmark System, you won’t fall out of a yoga pose ever again. The built-in friction Landmarks are an uncomplicated way to find your center of gravity. We built the “Balance Into” your clothing. It’s Balance… Reborn.

Perfect Balance World believes your body is an equation. Yogis understand intimately the relationship of gravity and body position. By using the physics of your body, you gain control over your center and the ability to move it through space… it’s simply physics in motion. Our intelligent clothing allows a yogi to bend, stretch & invert beyond their center of gravity just by virtue of wearing our patented “Physics-Based” design…with the balance built-in. We “handle the angles”. We’ve got your back, your front and everything in between.

Welcome to your Scientific Sweet Spot!

Perfect Balance World is a revolutionary, intuitive “Physics-Based” Yoga collection. Don’t slip out of your favorite pose, master it. Don’t struggle to achieve what your mind is already capable of, surpass it. Don’t fight gravity, embrace it.

I am most proud of an unintended consequence with Breast Cancer Survivors! After doctors removed their lymph nodes these Yoga Warriors were not able to feel under their arms & had to stop practicing yoga! We transformed and re-started their yoga practice when they wore the Perfect Balance World “Phaze” top. With “Rubberized Landmarks” under their arm, it radically simplified the process of getting back into every pose!
TAKE BACK YOUR CENTER!

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