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Meet Caridad Vasallo of VMBG Accounting

Today we’d like to introduce you to Caridad Vasallo.

Caridad, can you briefly walk us through your story – how you started and how you got to where you are today.
VMBG Accounting started as a group of friends who wanted to start a full-service public accounting firm that was different from the firms we worked for in the past. Unlike other firms, we wanted to be focused on community service, and the well-being and professional growth of our employees.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
We have faced challenges with the growth of our firm. The first challenge we faced was determining what opportunities would coincide with our core values and provide the greatest benefit to our team on a long-term basis. It was not possible to accept all opportunities that came our way, and at times one of the most difficult things to do was to say “no” due to our time constraints. Additionally, as we grew it was necessary to redistribute our respective duties in order to utilize our resources to their best ability.

VMBG Accounting – what should we know? What do you guys do best? What sets you apart from the competition?
VMBG Accounting is a boutique public accounting firm offering tax, accounting, attestation, business valuation, and consulting services to individuals and businesses. We are especially proud of our ability to provide our team with a workplace that is conducive to their needs, meanwhile being very accessible to our clients. Additionally, our firm has an extensive focus on the community and has been recognized by the South Florida Business Journal.

Moreover, our Partner, Caridad “Carey” Vasallo, has been active in the community through her work with women entrepreneurs and the accounting industry. Her efforts have garnered her the receipt of the AICPA Women to Watch Award, FICPA Horizon Award, FICPA 26 Under 36 Award, CPA Practice Advisor 40 Under 40 Award, and NACVA 40 Under 40 Award.

Who also deserves credit? (Mentors, supporters, advocates, clients, etc.)
I accredit my success to those in my family who served as excellent role models in both a personal and professional sense. Additionally, I credit my success to those past and present employees who have cared to see me succeed and are a continuous source of moral support. Lastly, I accredit my success to those individuals who proved to be obstacles in my career. Those obstacles led me to start my own business and to structure a company where an employee’s professional success and happiness was a cornerstone of our core values.

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