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Meet Brooke Sproc of Future Florals in Fort Lauderdale

Today we’d like to introduce you to Brooke Sproc.

Thanks for sharing your story with us Brooke. So, let’s start at the beginning and we can move on from there.
After a bad break up in 2018, I need a life change. I had thought about being a florist back in college but it just didn’t work out. The idea to revisit floral life came one evening when my mom came across an ad for adult education programs through Broward Schools, which offered a course in basic floral design. My mom and I signed up together that evening. Through the class, I learned a few tricks of the trade. Once I had completed the course, I went to a wholesaler and purchased flowers to arrange and posted my creations up on Instagram. From there, I did a few pop-up events at local coffee shops and cafes. I’ve done installation pieces for parties and several weddings. With each event under my belt and arrangement sold, my heart feels stronger towards this being a viable option to eventually fully support myself and my son. Short term, I’d love to hire a salesperson to drum up more business. Long term, I’d love a small space for intimate events and weddings, a space that is fully customizable, which can also be used to showcase other local artistic vendors and help them with their startup. I’m a coffee, cocktails and community lover. I want to bring people together, so they feel at home with family while doing the things they love to sustain their livelihood.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Starting a small business is rough. I don’t have any investors but I do have extremely supportive family and friends. I’ve made a lot of mistakes along the way, but a lot of solid lessons have been learned from those mistakes. I have invested in a courses that are specifically for starting and expanding floral business. Those courses have been invaluable and have given me a lot of ideas and inspiration to keep moving forward. I’m most thankful for the friends I’ve made along the way. Lee from Lovelee Bakeshop has been a treasure of a friend. Before the COVID shutdown, she allows me and my son to come in and use her wifi. Collin would work on schoolwork as he is in 5th grade now and our 5th year of homeschooling. I would work on social media and my website. Any time I had what felt like a brain-melting computer issue, Lee would be there to calm me down and give me the answer to my ridiculous “crisis” as she was in the IT world prior to starting her bakery. We have also collaborated on baked treat and flower bundles for holidays. Just having a friend around to keep company while we both hustle is really comforting.

Please tell us about Future Florals.
I love doing wedding florals. From start to finish, hearing about a bride’s dream to executing her bouquet and installation pieces, it’s really what lights me up. Wedding arches and installation pieces are, by far, my favorite project to work on. I love getting to work with a larger product quantity to make a gorgeous floral sculpture. When I don’t have an impending wedding, I enjoy my regular “Fridays are for Flowers” bouquet delivery and custom-ordered arrangements. “Fridays are for Flowers” is a fun way for me to drum up continual business. I love the creativity it allows me as it is a designer’s choice bouquet offered at a generous price point. I look forward to offering other floral products in the future, including a floral clothing line.

If you had to go back in time and start over, would you have done anything differently?
For a short time, I had a business partner. The partnership dissolved after a short time because we simply didn’t have schedules that coordinated to be productive together on the business. I regret the hurt feelings on both sides that came with having to part ways.

Contact Info:

  • Website: www.futureflorals.com
  • Email: greetings@futureflorals.com
  • Instagram: @futureflorals
  • Facebook: @futureflorals
  • Twitter: @futureflorals
  • Other: @futureflorals YouTube

Image Credit:
Haley Collier

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