Today we’d like to introduce you to Briana D’Andrea.
Briana, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
As a young girl who grew up in Brooklyn, NY, I would practice the evening news using a “Mad Libs” notepad. Carefully, filling in the blanks and pretending a camera with a blinking red light was before me. Never did I think that dream would become a reality someday and I would not only make it to working in Television, but I would go on to do much greater!
We moved to South Florida when I was ten years old. It was when I saw the morning announcements being aired to the entire school, that I knew it was something I just HAD to be a part of. By some grace of God, my middle school specialized in Radio and Television and it had its debut the year I started, in the sixth grade! They were holding open auditions to host the morning announcements solo and I got the part! I was excited beyond belief and each morning in the library went live with the school news of the day! Just me and a camera and I LOVED it! I went on in pursuit of my dreams and produced a big show in high school (where I met my future husband) and decided that the media business would be my ultimate path. I graduated from the University of Central Florida with a degree in Broadcast Journalism and a minor in Marketing, and hours of vast experience in the TV news world under my belt, putting in some major hours as an intern.
Ultimately, my heart was back South Florida and I scored a job working for Comcast Cable, writing, producing and featured as the on-air talent for public access programming, after a brief four years, I took a leap of faith and worked for the Seminole Tribe and Hard Rock International. I covered cafe and hotel openings, red carpets and traveled the world! I saw and went to so many places that I never anticipated being able to see in my lifetime. Ultimately, I decided to give radio a shot and worked for News Radio 610 WIOD in Miami, as their morning news anchor, but ultimately felt like TV was really my passion. WPTV News Channel 5, (the NBC affiliate out of West Palm Beach) is where I landed my next mission. I was an assignment desk editor, then I quickly moved up to evening news associate producer. Although I was given the green light to start working on camera as a medical news reporter, I ultimately had my son, which prompted me to hang up my news hat and go into business for myself. I freelanced as a writer for several local print publications throughout Wellington, did social media for some friends who owned their own companies, but ultimately decided I wanted to do go into business for myself.
We moved back to Orlando when my daughter was born and thats when momgirlblog.com was born, too! It was an outlet for me to get out what I wanted to say and I figured at the very least would be a journal for my children. A short seven months later we moved back to South Florida (my husband works for Whole Foods Market, remember the guy I met at 14?)… and that’s when a company called Beautycounter literally fell into my lap. I was already living a healthy lifestyle and I knew so much about that life. What supplements to take, a green smoothie every morning and products I knew were good for both myself and my family. What I didn’t know was the lack of regulation in the personal care product industry. A law has not been passed since 1938, the United States only bans 30 ingredients, whereas the European Union bans 1,400! So much has changed since then and as a well-respected media journalist, I felt naive, cheated by such statistics and I felt compelled to do something. I decided to use my platform for the greater good and to help others make better and more informed decisions.
So, I ultimately linked arms with this company that is now the #1 googled beauty brand of 2018, the company to watch in 2019, according to Fast Company and most recently recognized and interviewed by one of my heroes Katie Couric. It has been one of the most inspiring and empowering decision I’ve made. Through my blog and my business, I am able to stay present for my kids, while making a social impact and contribute to my family. One aspect I never anticipated was helping other men and women build successful businesses for themselves and bringing people from all walks of life together for one common mission. I am also currently a freelance media talent, so I work on camera, writing, social media and voiceovers. I work with brands who need help with exposure and getting their mission and messages across and am in the process of developing Briana D’Andrea Media. I’m excited for what the future could hold. Podcast, books, television, courses…the sky is the limit. I hope my story inspires everyone reading this to reach high for their dreams and that anything is possible with perseverance and a little bit of grit.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
If I’m giving you the real, real. Nothing is ever a smooth road and anyone who tells you that is lying! Some of the struggles along the way is carving out time. I’m a busy mom, wife and business owner. Currently sitting in a chair getting my hair dried, so that I can write this! Seek out help where you can get it. Finding the courage to brush your shoulders off when someone tells you no time and time again. Getting back on the horse and giving it another go…perseverance and grit is so important when it comes to pursuing any dreams you have! Someone once told me you’re going to have to sort through the ugly ducklings to find your swans and that couldn’t be more true. If you continue to show up every single day, then good things will happen!
Alright – so let’s talk business. What else should we know about your work?
Something I am most proud of is having the ability to inspire others to become the best versions of themselves. Whether I am working on set and helping bring a company’s brand to light, helping to educate someone on the topic of cleaner living and inspiring them to make the switch or even helping someone to launch their own business… I love the feeling I get when I see someone’s spark light up! Even more so, everything I do, I do for my family. It gives me such a great sense of pride that I am able to forge my passions while having the ability to stay present for my husband and my two small children. I’m an Amazon Influencer as well!
What were you like growing up?
Growing up, I was always an outgoing child. I loved to sing, dance and my parents would set up a tv so that I could see myself on the big stage. As I previously mentioned, I would pretend to report the news using a “Mad Libs” notebook, so I always had this sort of thirst to provide information to the public. I’ve always been a sucker for a good bowl of pasta (and I still am!), I could never get enough pickles, peaches or potato chips. Reading, riding bikes and the beach are things I’ve always enjoyed. My family and I are Disney freaks and I’m a lover of all things Lilly Pulitzer! Fam over everything is a motto I live by every day.
- On-air/Voiceover Talent: $500 per day (Hair, Makeup & Wardrobe included)
- Social Brand Portfolio: Develop social media strategies for companies, determine target demo, website help $1,000
- Social Designer: Configure Social Media Brand, engage users, brand ambassador partnership 4 hours a month, 4 posts. $350
- Brand Ambassador for Beautycounter: Full training to launch your own business and kit to get your started. $663
- Website: momgirlblog.com
- Phone: 954.806.6633
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/brianadandrea/
- Facebook: https://www.facebook.com/brianad10/
- Other: www.beautycounter.com/brianadandrea
Dani Napert Photography https://daninapertphotography.shootproof.com/gallery/8010421/