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Meet James Kluetz of Brand Tango in Deerfield Beach

Today we’d like to introduce you to James Kluetz.

James, please share your story with us. How did you get to where you are today?
Brand Tango was founded by three South Florida executives 12 years ago. With backgrounds in Branding, Technology and Marketing, the partners have created one of the most awarded branding and digital design agencies in the Southeast. A quick Google search reveals the numerous accolades bestowed on this small firm of 10. Today we design and develop branded retail and sales showroom environments infused with technology, websites and applications as well as print and analog design for a wide variety of international hospitality brands.

We are strong in brand ideation, positioning, creation and expression.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Finding the right talent to keep our design product best-in-class has been difficult. Of course, the great economic downturn of 2008 was a struggle as well. When you own small business, these market pressures can literally be life or death for the company. We digitally transformed our services over 8 years ago and the learning curve was tough. Now we offer best-in-class design, world-class project management, thoughtful brand strategy and a list of digital services that spans all devices and environments.

So, as you know, we’re impressed with Brand Tango – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
I am the President and Creative Director. I inspire the creative product, drive ideation and strategy and serve as a c-level liaison to our clients. I am known for identifying key business opportunities and then being able to activate them for our clients in new and differentiated ways. Our unique ability to create deep emotional connections in environments, online and on consumers’ devices has allowed our clients and their brands to more directly interact with and inspire their customers. South Florida agencies are still very media focused like a traditional advertising agency; we are more about creating direct connections and building brand value through technology deliverables.

Whether it’s’ defining a digital transformation for a brand or finding ways to turn data into a forward-thinking customer service experience, we really enjoy designing relationships as much as we enjoy designing graphics and User Interfaces.

So, what’s next? Any big plans?
We will continue to push brand connectivity as a way to directly deliver emotional experiences. Technologies such as Augmented Reality, Artificial Intelligence, 3D Projection mapping and a generally more psychographic approach to how our clients serve their customers will continue to shape our products and services.

Contact Info:

  • Address: 426 South Military Trail
    Deerfield Beach, FL 33442
  • Website: brandtango.com
  • Phone: 954-719-5279
  • Email: dfredericks@brandtango.com

Getting in touch: VoyageMIA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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