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Meet Barion McQueen of The Brand Castle in Wynwood

Today we’d like to introduce you to Barion McQueen.

Barion, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I originally was a recording artist who retired from music in 2013. I started my own digital marketing/branding agency and have had the opportunity to work with a lot of local businesses and big brands. My company The Brand Castle is responsible for content creation for some of the top brands in the industry. From Coca-Cola, Hennessy, Core Water, Mercedes Benz, Ciroc, Champion, Adidas and more.

We have also been responsible for creating content, photography, and videography for the top fashion bloggers and influencers throughout Miami.

In today’s digital business world, you need a partner who can help you take advantage of marketing opportunities across a variety of channels in real-time. The Brand Castle combines a data-driven approach with knowledge gained from years in digital marketing to deliver outstanding results to our clients.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I don’t think a smooth road exists when achieving entrepreneurship. Some of the struggles earlier on are the same struggles that every small business has which is gaining customers. I have always been self-sufficient and was always independent in business, but I had to learn that in order to grow and be successful I had to delegate and trust other people to complete tasks. So, hiring people was very difficult because I am so picky that I want everyone to be the best. I learned later on that if I have the experience, it’s best to help people grow and become better with time under my guidance.

The Brand Castle – what should we know? What do you guys do best? What sets you apart from the competition?
The Brand Castle is a full-service digital marketing/branding agency. We are a collective of creatives, directors, videographers, graphic designers, editors, social media analyst, artists, photographers, and more striving to cross promote and connect a world full of entrepreneurs and like-minded visionaries. We have developed and perfected an effective approach and system to properly optimize any business. This system was created by interacting online, learning social trends, studying customer behavior and effectively targeting the correct demographic.

Our mission is to cross promote thousands of brands, people and businesses which will cohesively grow everyone involved to create a world full of professional, productive and successful businesses.

We are most proud of the work we did with Pepsi because we were able to achieve this work very early on in our growth. So, to be able to work with a nationally recognized brand was a great win for us as a brand.

What sets us apart from the other digital marketing/branding agencies is that we do not just do your standard marketing with ads, SEO and Google. Every business is different so the marketing approach for each business is super specific and tailored to the client’s individual niche.

What is “success” or “successful” for you?
I would define success as financial freedom and being able to help others achieve success. Not really a specific dollar amount. You can become rich by working a 9-5 job, but you are still not guaranteed financial freedom. I love the ability to be able to make my own schedule and no one telling me what to do. As entrepreneurs, we are willing to work 80 hours in order to avoid working 40 hours.

Pricing:

  • Logo Design $200
  • Website Design $2000-$5000
  • Business Consulting $250/hour
  • Photography $200/hour
  • Social Media Management $1000/month

Contact Info:

Image Credit:
The Brand Castle

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