Today we’d like to introduce you to Ayssa Di Pietro.
Ayssa, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I live an active lifestyle in Miami Beach. Constantly in a marine environment (kiteboarding, diving or boating), wet bathing suits began taking a toll on my skin. From dullness to folliculitis blemishes, I searched for a product that would solve my skin issues. Unable to find a product that worked, I used my background in science to create the original Miami Beach Bum formulation. Pairing oregano with pearl, I developed a green beauty line that cares a lot about plant-based ingredients, sustainable (and domestic) supply chains and giving back.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I had never manufactured nor marketed a beauty product before. Finding the right manufacturing and marketing partners was initially a struggle, but I am very happy with who I work with today.
We’d love to hear more about your business.
Miami Beach Bum is a Miami-based, women owned and operated green beauty brand. Currently, our signature bum + body cream is for sale online and in select retail locations throughout South Florida in our namesake Mint and Vanilla Orange plant scents. We also retail limited edition brand wear pieces that we market as ‘bum wear’. $5 per piece is donated to @Ethically_Elizabeth in support of her animal welfare initiatives. We are proud that our supply chain is completely within the United States and we always make decisions with the environment, people and animals in mind. What sets us apart from other creams is our results-driven, natural formulation. Our product targets those pesky red bumps and blemishes that we all get from working out, wet bathing suits and sweat (as well as a variety of skin concerns) and customers begin to see results within 24-48 hours when Miami Beach Bum is incorporated into their am + pm skincare routine.
What were you like growing up?
Adventurous, always bending the rules.
- Mint Bum + Body Cream ($45)
- Vanilla Orange Bum + Body Cream ($45)
- Bum Wear ($35+)
- Address: 7301 NE 1st Pl. Miami 3313
Nov 21-Dec 12 Pop-Up at Upper Buena Vista 184 NE 50th Ter. Suite 202
- Website: MiamiBeachBum.com
- Phone: 305.399.7580
- Email: firstname.lastname@example.org
- Instagram: TheMiamiBeachBum
- Facebook: Facebook.com/MiamiBeachBum
- Twitter: Twitter.com/BumMiami
Jordan Braun Photography