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Meet Asher Frankel and David New of King David’s Beard Oil

Today we’d like to introduce you to Asher Frankel and David New.

Asher and David, please share your story with us. How did you get to where you are today?
Growing up, I always had issues with growing a proper beard, whether it was skin irritation, flakes or painful ingrown hair follicles. I was always so embarrassed to walk outside and greet people, especially with having a fulltime job which required me to do so. One day, I decided to call my childhood friend, David New who is now my business partner and after much research and careful indication as to why this was happening to me, we decided to invest much time into creating a unique Beard Oil which would eventually turn into something we both didn’t expect which was; perfection. After using the unique formula which David and I came up with, within days, I started to see the difference in my skin tone and beard, I saw the irritation subside and my beard became much softer and the flakes disappeared, my skin was back and better then ever.. its’ weird to say it, but this beard oil changed my life completely in so many ways. I was now able to have conversations with people without having to worry about what I looked like or if I had “Bearddruff” on my suit. It was truly a life changing moment in my life. That being said we wanted to utilize this product and help people who had similar issues with their beard. So we decided to come up with a company that would revolutionize ” The Beard world” and we invented King David’s Beard Oil. The rest is history…

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
David and I both have families and fulltime jobs. When we first started production, we couldn’t give the appropriate time that King David’s Beard Oil Co. truly deserved, so we had to find a better solution in order to consolidate our time and make sure that our services were perfected, as we are always working on bettering our company with everyday that passes. So, we decided to partner up with and from there, we saw success immediately without having to deduct time from our families who we absolutely adore. David and I spent literally two years everyday working fulltime jobs and working on creating King David’s Beard Oil Co. without much sleep in between, but our time, effort, consistency and dedication paid off big time.

King David’s Beard Oil Co. – what should we know? What do you guys do best? What sets you apart from the competition?
King David’s Beard Oil Co. is a beard grooming product as well as a skin moisturizer. Our company consists of 3 products: Scented Beard Oil, Unscented Beard Oil and a Beard Balm. Our essential oils are always hand selected and tested to make sure that all the ingredients combined work well together, especially with proper measurements and consistency. As a company, we are so very proud of our dedication to give back to the people who have been suffering with dry broken beards as well as skin irritation and flakes, we pride ourselves in costumer satisfaction and we ALWAYS welcome a new suggestions!

What moment in your career do you look back most fondly on?
The proudest moment of our careers was when we sold our first Beard Oil (#1) it might sound a little cheesy but we remember it like it was yesterday. In fact, we actually saved the email confirmation and framed it. At that moment, David and I looked at each other and we both knew that we made it and we can do anything we put our mind to especially together as a team.


  • King David’s Beard Oil Scented: ( ROYAL EUCALYPTUS MINT)- $19.99
  • King David’s Beard Oil Unscented – $19.99
  • King David’s Beard Balm- $11.99

Contact Info:

Image Credit:

Yossi Belkin

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