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Meet Ashaala Shanae of The Music and Arts Healing Institute (The M.A.H.I.)

Today we’d like to introduce you to Ashaala Shanae.

As an International Gospel Recording Artist; Celebrity Vocal Health Expert and Pedagogy Performance Coach; Mental Health Advocate; Speaker; Author; Entrepreneur; Mentor and Purpose Coach for Creatives, ‘Ashaala Shanae is the Creative Director and CEO of The Music and Arts Healing Institute (aka The M.A.H.I.), located in Miami, Florida. Through The M.A.H.I., Ashaala has attained over 18 years of professional and educational study, as well as music industry experience; and has worked with notable influencers, artists, labels, producers, and clinicians on a national as well as International level. A highlight of her professional career involves the launch of The M.A.H.I. Pro-Voice Masters Affiliate Network and Online Certification courses, in which Ashaala has been able to credibly certify vocal coaches from all over the world, as well as mentor creatives seeking career and financial stability through entrepreneurship.

Ashaala is a member of The Grammys™ Recording Academy, National Association of Teachers of Singers (NATS), and an affiliate of The Voice Foundation. She has been featured in media outlets such as, ‘Get Up Mornings’ with Erica Campbell, Root Magazine, Elev8 Magazine and many others. She has either vocally coached, produced, arranged, worked with, and/or traveled the world as a professional touring backing vocalist for celebrities and Recording Artists in various genres, such as Gospel Music’s, Yolanda Adams; Martha Munizzi; Jonathan Nelson; Todd Galberth; Joshua Rogers; Award-Winning Artists such as Q Parker from Bad Boy’s 90’s RnB band, 112; and 2020 Grammy Nominated Recording Artist, in the ‘Best New Artist’ category; lead singer of the New Orleans based group, Tank and The Bangas, – Tarriona “Tank” Ball. Being bilingual has afforded Ashaala the opportunity to work and partner with major label Latin Artists such as Grammy Nominated Universal Music Latin Recording Artist, Manu Manzo; Latin Grammy Nominated and award-winning Latin Sensation, Natti Natasha; Warner Music Group Latin Artist, Pitingo; Sony Music and Latin Pop Recording Artist, Carla Mauri; Universal Music – Italian Model, Entertainer, and Television Personality, Elettra Lamborghini; as well as a plethora of others.

As a Mental Health Advocate, Ashaala is the Founder and President of LOVESTRUCK, Inc., a faith-community based non-profit organization that provides viable counseling and psychotherapy resources, programs, and community accountability to Creatives challenged with Suicidal thoughts, Anxiety, Depression, and other Mental and Emotional Health stressors. As a Singer-Songwriter, Ashaala has released musical works such as her album, ‘Matters of the Heart,”; as well as an International single, ”Big God”, which features Award Winning Gospel Reggae Icon, Papa San. Both “Matters of the Heart” and “Big God” are available worldwide on all digital retail outlets including iTunes, AmazonMP3, and Google Play. Ashaala is soon to release new music fall 2020, as well as launch her first Vocal Health Instructor Certification Online Course for aspiring Vocal Coaches; as well as her anticipated upcoming book, “The Business of Vocal Coaching – Ten (10) Keys Every Aspiring Vocal Coach Should Know.”

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I started out in the industry as a touring background singer and Independent Gospel Recording Artist. During that time, I developed vocal nodules, which took my voice for about six weeks and I couldn’t sing nor speak. I had to readjust how I was going to make money as a creative, past the singing. I went to the Ear, Nose and Throat doctor and they told me that I would have to have surgery to remove the nodules off of my vocal folds. Though I was touring a background singer, I didn’t have health insurance and barely any money in the bank.

With the music and vocal pedagogical education I attained from college, tons of research of vocal health and understanding proper voice care practices, I put my education and experience into work by becoming my first client. I took the last $500 of the money I had saved up and started my vocal coaching business to help other singers like me recover and restore their voices holistically due to rigorous traveling on the road, burn out from side hustle gigs, and working odd jobs (such as substitute teaching and/or customer service) to support their singing careers. Throughout that time, I was able to turn $500 to what is now a six-figure Vocal Consulting and Entertainment Consulting Service Business.

Please tell us about The Music and Arts Healing Institute (The M.A.H.I.).
The Music and Arts Healing Institute (M.A.H.I.) is a multi-faceted music and entertainment industry services consulting firm, which specializes in providing practical streams to healing, vocally, emotionally, as well as educationally; for recording artists, singers, vocal coaches, media personalities, speakers, as well as public figures. The M.A.H.I. offers professional certifiable services and training in Vocal Health and Pedagogy Performance; Voice Instructor Certification; Songwriting Development; Music Business Mentoring; as well as Purpose Coaching for Creatives.

I am most proud of the relationships I have developed with my clients (novice to celebrity) and the reputation of quality and credible notoriety my company has received from the Music and Entertainment Industry at large. What sets me apart from others is my vast knowledge and experience in the field of vocal health and pedagogy; I can be trusted to deliver sustainable and quality programs that attain tangible success for my clients; and the fact that I have developed an online course to train and certify vocal coaches that are looking to be mentored and verified by me, which is not done in this field that I am in. Most vocal coaches have to go to a 4-year college to receive what I offer in a shorter period of time.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
There are people in my life who I stand on the shoulders of: My first Music mentor, my grandmother Ruth Gordon who placed me in piano classes at five years old and made me play the piano in church for her whenever she had to sing a solo; My childhood music teachers, Mr. Arthur Sellwood (HS Band Director), Mr. Harold Malone (Piano Teacher), and Ms. Marjorie Webb (HS Voice Teacher).

My Music Business Mentor (Grammy Award-Winning Singer, the late Betty Wright; My mother (Garcia Gordon) and father (the late Terrance W. Jenkins) who were both vocalists and where I received my musical abilities from. My spiritual mentors, covenant sisters, family and friends too numerous to mention.

Contact Info:

Image Credit:
Headshot Images by Tara Haulk @taraincphotography
Photo with singer demonstration (2 guys) image by Lala Spears @lalatakeslife

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