Today we’d like to introduce you to Luba Kladienko-Ramirez.
Luba, can you briefly walk us through your story – how you started and how you got to where you are today.
In a nutshell, we sell Fine Art to save the voiceless. We are ArtToSaveLives, for 13 years now, we’ve been funding our animal rescue through the sales of our art. We are a team of two, an artist and an artist manager, and 13 years ago we began rescuing animals and funding ourselves through art, it was possible given that art had allowed us to work from home and live comfortably.
We had a successful run in NY privately for ten years and now moved to South Florida (Hollywood) three years ago, with a goal of establishing a large no-kill animal rescue sanctuary, and so we publicly became ArtToSaveLives! The idea is to continue funding this mission through our art and continue spreading awareness about our cause and our work. As a result of our mission and work the artist and I have become husband and wife.
Right now, we are at the brand awareness phase and gathering the funds to purchase land where we can have our sanctuary come to life. (We put 80% of all of our art sales into this mission. The other 20 goes to necessary overheads, company needs, etc.)
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
So for the first two years of our move from NY to Florida, we were faced with many challenges and our lives and our mission had really been put to the test. Growing up in NY, we really took for granted how easy it was for us to sell our art and fund the rescue, as we knew everyone and it was always a word of mouth, from one person to the next, and since the move down here, we basically had to start from the very beginning, as we knew no one, especially in the art world.
As we were new in town, the sales of the art reduced to zero, and two years later, having burned through all of our life‘s savings, I had to reproduce the work into little prints that everyone could afford and I went everyday door to door in hopes to fund our shelter, spread awareness, and most importantly for our future – meet art buyers and collectors. This was a very humbling and learning experience and thank God we met many kind souls and made many connections with the right people in our line of work.
So let’s switch gears a bit and go into the ArtToSaveLives Contemporary story. Tell us more about your art.
Everyone has a unique story; ours is more of a uncharted territory, as we are trying to combine two completely different business models, Art and Animals. So for the past 13 years, we’ve been privately rescuing animals and funding everything with the sales of our art. My husband and I have both been passionate about art and animals as long as we’ve known each other and so combining these two passions and making a world a better place is really the drive and the goal of our mission.
JuanCarlos rLora is an incredible artist and with the help of local galleries and local art collectors, we are finally going in the right direction of realizing our dream here in Florida. One of the main things that make JuanCarlos rLora’s work special is the intellectual aspect he renders to his art, where a single story can span across several series, parallel narratives, mediums, even styles!
For example, the story of love called “Flor” encompasses eight series of paintings, each with their own respective narrative, and with most telling their separate stories, with three series of sculptures also relating their own journey in existence, and the main story, where all those tales came together was developed over a 15-year time frame.
Or his theoretical work, where he creates art pieces to illustrate the philosophy behind a scientific theory he wants to depict, using said art to relate the story behind the theory being presented. To achieve this he has widened his range in a way that his style isn’t just of one style, but a combination of several different art forms to explain the one idea or concept.
Or even the creation of his unique art style, a series called #AbstractPhotoReality, a concept of painted skies, created in 2015. The idea is basically this, imagine one day you walk out of your house and you look up and there is an abstract painting across the entire sky! JuanCarlos created this concept in photography, mixed media collage, drawing and painting. The narrative tells the story of a scientist who releases an agent onto the wind that would stain pollution, each different pollutant in a different color, so it remains present and in our face and therefore finally inciting us to seek change collectively. I wrote a book about it last year titled, Art – Innovating the Path.
Has luck played a meaningful role in your life and business?
We believe luck is a very small factor In our lives, as we have to rely on planning, scheduling, meetings and overall being present in our work in order to keep things going. I do believe that we’ve been blessed in the sense that the entire art community, as in galleries and collectors, etc. really have taken a liking to us when the opportunity of an introduction becomes available. They respond well to our unique style of storytelling through art and most of all, to the mission we’re passionately trying to conquer every day that comes.
We host monthly events at our art studio so please contact us for the next showing!
- Address: ArtToSaveLives Contemporary
2639 Roosevelt St.
Hollywood, FL 33020
- Website: https://juancarlosrlora.weebly.com/
- Phone: 845.548.5161
- Email: firstname.lastname@example.org