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Meet Annabelle Torgman DeGrazio and Annie Jensen Chapur of TAJA Collection in Wynwood

Today we’d like to introduce you to Annabelle Torgman DeGrazio and Annie Jensen Chapur.

Co-founders Annie & Annabelle both graduated from the NYU College of Arts & Sciences and the University of Miami School of Law but didn’t meet until they started practicing law at the same Biglaw Law Firm in Miami. The two became instant friends (can you say, soul sisters?). The A-team connected first through design: they both decorated their offices to perfection–from gold staplers (yes, all gold everything) to luxurious candles. But they soon bonded on a deeper level: their gift for all things thoughtful. It wasn’t long before TAJA was born.

TAJA Collection is the customizable home accessories company that is re-defining gifting. Our products (currently candles, diffusers, and vases) are all completely customizable keepsakes. We like to think of TAJA as a synonym for being thoughtful. We like to say it’s customization beyond a simple monogram. You can engrave anything you can dream up on our products: a picture of your pet, your company’s logo, your dad’s signature, an inspirational quote—seriously anything! If you want to engrave the song lyrics to your bestie’s favorite track (you know… the one she always plays on repeat), we’ll do that. Have your own wedding monogram design? We can engrave that too. We’ve even engraved a couple’s wedding vows. The possibilities are endless!

Has it been a smooth road?
There are always bumps in the road, it’s just part of owning your own business! We started making the candles in Annie’s garage, kitchen + dining room–which we quickly outgrew. Now, we have a production facility and shop in Wynwood and have a team of six! Every day presents a new struggle–the postman doesn’t show up, a package gets lost, our WiFi is out, we run out of packaging–but as lawyers, we are trained to be problem solvers and keep moving forward!

So let’s switch gears a bit and go into the TAJA Collection story. Tell us more about the business.
Our products, currently candles, diffusers, and vases, are all completely customizable keepsakes. Our category is thoughtful gifting, so we don’t really see ourselves as competing with other candle brands, or other personalization brands. The customization is what truly sets us apart. We like to say the possibilities are endless, and we really mean it! You can engrave anything you can dream up on our products: a picture of your pet, your company’s logo, your dad’s signature, the lyrics to your favorite song, an inspirational quote—seriously anything!

TAJA Collection is all about thoughtful gifting–even if it’s for yourself! We’re more than just experts in thoughtful gifting, being thoughtful is our core value and permeates everything we do. This means answering customer emails in a timely manner, apologizing when something’s not right, noticing a typo in someone’s order and taking the time to call the customer to correct it, hand-writing personal notes for each order, helping TAJA team members when they are overwhelmed, the list could go on.

How do you think the industry will change over the next decade?
We hope to continue to create more customizable products. We would also love to partner with a retailer to create an amazing in-person shopping experience where you can go to a department store or specialty boutique and leave with your custom creations on the spot.

Contact Info:

Image Credit:
Branden Canlas

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