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Meet Anna Akumova of Share It Studio in North Miami

Today we’d like to introduce you to Anna Akumova, co-founder of Share it studio.

Thanks for sharing your story with us Anna. So, let’s start at the beginning and we can move on from there.
Share it studio is a digital content creation agency founded by my husband & I.

I’m Russian and have a Bachelor in Journalism, I used to work in media, advertising and public relations companies in Moscow and worked with global brands such as Booking.com, Adidas and Mastercard. My husband Rafael is a Venezuelan filmmaker with a Bachelor in Science (Film) from Full Sail University who used to work for TV productions and feature films in New York – CNN, RedBull TV, and Telemundo among others. In 2016 together we moved to Melbourne, Australia. After failing at getting a job in the industry, we realized might as well partner up and do our own thing. That’s how Share it studio was launched with just $5 we paid to run our first ad.

After a year in Melbourne, we have moved to the US, and have been working full time for our company ever since – me as a producer and account manager and my husband as a content creator. Although we are immigrants and have absolutely no connections in the country, we managed to reach a level where we are able to support ourselves and since then, we grew to a team of three – we also have a very dedicated graphic designer Maria working with us full time.

For over two years now, we’ve been helping e-commerce and Amazon sellers boost their sales with high-quality product images and video commercials. We take pride in managing to maintain a solid 5-star review score across Google, Facebook and other platforms where we offer our services and strive to become the biggest content creation studio for e-commerce brands. Among our recent achievements is winning 3 Telly Awards in the following categories: branded video: videography/cinematography; social video: use of vertical format; social video: products & services.

Has it been a smooth road?
Finding and then sticking to a niche has been a challenge for us. At first, we tried to do everything: food photography, real estate commercials, social media management, music videos – you name it – we had to feed ourselves so we weren’t really choosing who to work with, rather it was who chooses us. As it turns out, if you’re good at everything you’re good at nothing. The more diverse your range of services the harder it is to generate trust among potential clients who’d rather work with someone who excelled excels at one thing then does four but passably. After a few product photography projects for Amazon sellers, we saw the demand and the potential in that direction so we decided to focus only on that.

Establishing a fair pricing policy has been another pain point: to start filling up our portfolio and compete with larger studios we had to lower the costs to a bare minimum that only covers our expenses. We’ve been gradually raising the prices since we saw the increase in demand to start generating profit and grow the company but I can’t say we have managed to get to a fair level considering the quality that we offer yet.

We’d love to hear more about your business.
We specialize in product photography and videography for e-commerce and Amazon sellers – product shots, lifestyle, infographics, product demos, instructional videos. and so on. We are proud to have extremely high customer satisfaction rate – we have over 144 150 5-star reviews – due to our customer obsessive approach. We always overdeliver, are in touch 24/7 and super flexible with client’s needs. Another thing is the quality of the content we produce, of course. We make sure it’s engages, speaks to the audience and shows the product in the best light possible. Speaking of business growth, from 2018 to 2019 the company grew more than 400% which we are immensely proud of.

Is our city a good place to do what you do?
One of the reasons why we switched from depending on local businesses to fully online operation is because it is extremely hard for a content creator to find work in Miami. So many talented (and not so much) people flew here from all over the world to start a new life and because they are new to the city and have to fight for each and every client the industry prices dropped so low, sometimes it is more profitable to be a waiter than a photographer here.

That’s why having a strong digital presence and figuring out a way to work remotely is something everyone who’s starting out should be doing now – regardless of the city you live in.

Pricing:

  • Product photography starting at $39 per image
  • Product videography starting at $63 per video clip

Contact Info:

Image Credit:
Share It Studio

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