Today we’d like to introduce you to Ann and Osiris Nunez.
Ann and Osiris, can you briefly walk us through your story – how you started and how you got to where you are today.
We’d like to think that our story kind of happened by “accident.” Of course, as spiritual beings, my husband and I know that we were always meant to create Inreact. We had just graduated high school and were starting college. My boyfriend, now husband, Osiris (Osi), had a computer repair side gig. We decided to both take the real estate exam and become agents. We signed up with a brokerage and started working the real estate market. However, we quickly realized that it wasn’t our passion and when there’s no passion, there’s no drive. Our real estate broker valued our input and asked if we knew anyone that did web design. I remembered that Osi was doing some web design as a hobby (hobbies can always turn into the best of jobs) and so I nudge him to give our broker his business card.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Like Ms. Turner says, “we never ever do nothing nice and easy.” Haha! Of course, we have had our struggles. If there is no struggle, there is no growth and that can lead to complacency and stagnation.
We started the business with no loans, no monetary help from anyone. Osi and I had to reinvest any money we’d make back to the business. And little by little, the business grew. None of us had any business experience and so we made lots of mistakes. We undervalued ourselves and us over-promised. We were thirsty to make money, but our desperation for money was so strong that we wouldn’t dedicate time to customers. I would constantly try to sell and Osi would spend nights finishing projects. What was once our passion and happiness became a torment. We went from making thousands of dollars a week to rarely having any sales. One time, we were even going to get sued for not delivering on time. And we were so young- probably 20ish. It was a total nightmare. While our friends were enjoying college parties, we were home trying to revive our business. We were struggling and our family started seeing it. We’d get comments like, “Why don’t you get a separate job and let Osi run the business.”
But we don’t give up. We are not quitters. And so, we went back to the drawing board and started to write down all our mistakes and how we could avoid them in the future. We realized that we need to create relationships with customers. We need to listen to them carefully and be confident in our skills because they trust us to be the professionals.
To this day, we still have challenges, but it’s normal. Dynamism, we’ve realized, is what drives a business to reach its full potential.
Please tell us about Inreact, Inc.
Inreact is an online marketing, web & app design/development company on paper, but we’re so much more. We focus on understanding our customers and their needs and then propose a plan on how to get there. For instance, one of our very first customers started getting so much work that they needed a way to expedite proposals to their customers. We created a solution for them that allowed prospects to receive a proposal upon filling out the website’s contact form via email and text. And similarly, we’ve created solutions for sales sectors, for documentation, eCommerce solutions, you name it!
We’re known for streamlining business issues. We create applications that will help our customers automate many tedious tasks. We’re also known for offering our customers some cafecito and pastelitos!
We like to involve ourselves in our customers’ lives because we’ve realized that we can all relate. No matter what your background is, whether you’re liberal, conservative, etc., there is always something that you have in common with another person. I think this is what sets us apart. We try to relate.
Do you look back particularly fondly on any memories from childhood?
Ann: My favorite memory was when I would set up my yard sale table on the weekends. I must have been maybe 10 years old and I’d line up all the seashells I’d collected the previous weekend. I loved to convince people that my seashells were the best because I hand-picked them. I loved to talk to the neighbors. I felt a strong sense of community.
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