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Meet Andrea Eder

Today we’d like to introduce you to Andrea Eder.

Andrea, before we jump into specific questions about your work, why don’t you give us some details about you and your story.
I was born and raised here in Miami and I am half Cuban and half Norwegian. I believe that I’ve ended up where I currently am through my life experiences. Growing up I was raised by a very hard-working mother and a father who was an entrepreneur and I really picked up most of my habits through them.

I traveled a lot as a young teen, within the states and internationally, which taught me so much about people and cultures around the world. Traveling has always been one of my favorite hobbies, it has been a way for me to explore the world, enjoy my life, see new things, learn new things and I simply love being surrounded by new environments, people and food!

I mention traveling because I feel that that is kind of where my whole journey began. So I started off on Instagram with a travel blog because I enjoy traveling so much. I figured if I wanted to make a living off of something it would be traveling because I enjoyed it so much And my goal with Instagram was to go and review Hotels and restaurants and then blog about them.

So I took a trip to New York and I had researched all these places that I wanted to review and I was running around the city extremely stressed because I was trying to review and take pictures of all the locations that I had found, but found myself not enjoying my trip at all! So once I get returned home and started blogging about my experiences I realized that I didn’t want to have a career based on reviewing things because I really didn’t enjoy the places that I had gone to. Traveling had become an obligation, an obligation to create the best content and I felt like that isn’t really what traveling was all about.

So I wanted to focus on creating something on Instagram so that I could be myself and have a creative outlet, and at the time I was working for a company where I was completely miserable! I found myself crying almost every day! I was crying on my way to work, in the bathroom, I would cry on the way home, I would pretty much cry almost all day long because I really disliked my supervisor and my job And it didn’t help that my job was over an hour away from my house!

So long story short: my supervisor really treated me poorly because of my lack of experience in the business world. I had so much work that I hated doing and working for somebody that treated me awful, belittled me, embarrassed me in front of others, called me on the weekend to scream at me over the phone, etc. just made me miserable! This woman was your typical nightmare of a boss!

So I had it out with her and HR for about five months, then they decided to open another position but I had to wait a few more months to complete my year with the company in order to change departments. So in order to make it through the last couple of months of working with my supervisor, I began learning a lot about self-help and personal development because I wanted to have a different mindset and view of the situation. I wanted to be happy and enjoy my life and my career.

So I started listening to a podcast. I listened to podcast like Super Soul Sunday with Oprah, Rachel Hollis, Lewis Howes, Mel Robbins, Gary Vee, etc. I also started to only consume positive posts and videos. Meaning that I went on Instagram I unfollowed people that I had been following that weren’t that positive, that made me feel that I didn’t have enough in my life, and that was posting superficial content.

And this change of what I was consuming and hearing on a daily basis really was the turning point of my life. I started to focus more on fixing myself and my perspective instead of blaming everything on others. And through the process of personal development and really analyzing who I was and why I was unhappy I fell in love with self-help. I fell in love with learning more about myself, trying to become a better person, analyzing the things that had happened to me in the past and why I act the way that I do! 

Through this process, I not only learned about myself but also about the people around me. I felt a certain connection with the world because I realized that everyone has similar issues, fears, insecurities and I wanted to help people overcome them.

So I changed my IG account from “Reviewitgirl” to “lifebyou_” but most of my content was about traveling and I didn’t want to delete everything and all the work that I had put into that page so I created a different account, started from zero again and made it just with my name @andreaaeder I created my new account and focused on posting only motivational content and sharing life experiences with my followers. Through this process, I have learned to put myself out there, trust myself, be authentic, and really have been living out what I believe is my purpose which is to help others.

Through this journey, I learned to stand up for myself, left a very toxic work environment, learned to love myself more and create a career that has meaning. I currently have been unemployed for four months but have been brainstorming on different ideas for the upcoming year and how I can make an income and an impact 🙂

And my aspiration is to become a motivational speaker one day :)!

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?Definitely hasn’t been a smooth road. The biggest challenge I had to overcome was my mindset and my perspective. At first, it was hard to be accountable for what was happening in my life, but once I did, I felt more in control of what was happening around me and I knew ultimately that I see things based on my life experiences and my upbringing.

We’d love to hear more about your work.
I am currently in the process of starting my own company. I want to create a company that can give people the flexibility of work and a happier lifestyle and will ultimately have an impact on others’ lives.

If you had to go back in time and start over, would you have done anything differently?
I would have changed my perspective and my way of thinking! I also would have been kinder to myself. Often times we beat ourselves up over silly things, but when you look back on it, it really wasn’t that big of a deal! We’ve all got to learn to pat ourselves on the back more often!

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