Today we’d like to introduce you to Ana Quincoces.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I was married very young and immediately developed a love of cooking. It was more about nurturing and feeding others that appealed to me. I ended up going to law school and practiced law for 20 years. But cooking continued to be a source of great joy for me and my family. When my daughters were in their early teens, I decided to write a Cuban cookbook after not finding a book with traditional recipes that would appeal to a younger audience. In 2005 Cuban Chick Can Cook was self-published. The book was very popular and sold well. After that, I was approached by a publishing company to write a second cookbook called Sabor: A Passion For Cuban Cuisine. That mushroomed into a TV career as a celebrity chef with TV shows and endorsement deals and brand ambassadorships. It was during that time that I decided to produce and bottle a marinade that I had been making for years at home as a shortcut for my weeknight meals. The marinade was a hit and Skinny Latina was born. The product was well received and soon it was available at retailers like Target, The Fresh Market, Whole Foods, and Publix. Since then, I have grown the brand to include bbq sauces, hot sauces, and will be launching dry spices in 2019.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It has not been smooth. I have learned a lot along the way and there have been some serious growing pains. Being an entrepreneur is not for the faint of heart. You tend to learn more from your failures than your successes. But the journey is also very rewarding and there are lots of mini milestones to celebrate.
So let’s switch gears a bit and go into the Skinny Latina story. Tell us more about the business.
Skinny Latina is a brand of marinades, sauces, and rubs. I created the products to encourage people to get in there and cook something, to not be afraid of cooking. That if I could do it they could too and that Skinny Latina was the one-step product that could take the mystery out of creating consistently delicious food.
The flagship product: Skinny Latina Million Dollar Marinade and Cooking Sauce is an all-purpose marinade and sauce that will make anything you use it on taste great. And I mean anything. From steaks to pork, to chicken, to seafood, to veggies, to tofu, to sauces, to stews. If you can cook it, Skinny Latina will make it better. The brand is still growing and now includes a guava fig bbq sauce, a mango apricot bbq sauce and a tropical habanero hot sauce called Q-Ban Fire. Skinny Latina is like my third child and I nurture it and love it because that is the best way for things to grow and be successful. My daughters were nurtured and loved and had grown up to become amazing successful young women. It is a formula that works for me, and despite the hard work it has been and continues to be very rewarding.
Has luck played a meaningful role in your life and business?
I don’t know that I believe in luck, good or bad. I’ve had some good opportunities and some bad twists of fate. I deal with each situation as it comes. As long as I am consistent and don’t become overconfident when things go well, or become discouraged when I hit a roadblock, everything will work out. Its a pendulum and its all about balance.
- Skinny Latina products range from 4.49-5.99 depending on item and retailer.
- Website: anaquincoces.com skinnylatina.com
- Email: email@example.com
- Instagram: @anaqooks
- Facebook: @anaqooks
- Twitter: @anaqooks