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Meet Alfredo Rubio of Rubio’s Brownies

Today we’d like to introduce you to Alfredo Rubio.

Alfredo, can you briefly walk us through your story – how you started and how you got to where you are today.
My brother and I wanted to start a business together and we had a passion for the food and hospitality industry. We are big fans of brownies and quickly realized that although Miami has a tremendous variety of food options the one thing it was missing was specialty brownies.

We quickly got to work on a recipe we knew would stand out and showcase how good a brownie could really be. Not that typical boxed or microwave brownie most people were accustomed to.

In August of 2017, we succeeded in creating the perfect brownie recipe and opened our doors. We deliver late night brownies 7 days a week from 8pm-2am and we also cater for parties and events. Our brownies have even been used for gifts to friends, family and as thank you gifts for business referrals.

Our company is new but growing steadily and we continue to improve our product everyday. We have even been invited to the SOBE WFF on February 24, 2017.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has not been a smooth road for us. As I said earlier, we started the business in August of 2017 which was right before Hurricane Irma. Our business was doing really well and growing but unfortunately, the hurricane shut us down for about a month so we essentially had to start all over again.

We have no complaints. Our customers have been really supportive and understanding. My brother and I do have full-time jobs aside from the company with the hopes of being able to do the Business full time within the near future.

Alright – so let’s talk business. Tell us about Rubio’s Brownies – what should we know?
We are a late night brownie delivery company. We also cater events and parties with full size or bite size brownies.

Our brownies are all made fresh and from scratch with high quality ingredients. Rubio’s Brownies does not use any boxed ingredients. We pride ourselves in the freshness of our brownies.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
My brother is my business partner and has definitely been helpful. The most supportive and helpful person we have has been our mother, she has really supported us from the beginning and helped us every step of the way. We really appreciate everything she’s done.

And of course our customers. without them we wouldn’t be where we are today.


  • Each brownie is $3.50
  • Delivery is $4.00

Contact Info:

Image Credit:

Marlins, SOBE WFF

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