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Meet Alexander Onaindia of Distinction Agency in Brickell

Today we’d like to introduce you to Alexander Onaindia.

Alexander, before we jump into specific questions about your work, why don’t you give us some details about you and your story.
I grew up an athlete and sports fan but despite my best efforts, did not have the opportunity to play sports after high school. Finding a career where I could integrate my passion for sports business was a goal of mine. During my time at Florida State University, my first internship was with a PR firm that worked with collegiate sports teams and businesses that were partnered with athletes.

It was a great experience and after that, I knew marketing and PR was the path that I wanted to take. Early in my career, I had several great experiences at agencies and working in the Miami Dolphins Communications department. I really enjoyed working in the agency model because it always you to interface with many different businesses and individuals. In 2018, I decided to start Distinction Agency, a marketing agency in Miami that works with athletes, businesses and influencers.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
There’s been many challenges along the way! Breaking into the industry is very challenging and that’s only step one. Everyone trying to break in the industry wants to be the next marketing agent or publicist for the stars.

Once you’re in, the competition is fierce and you must find a way to distinguish yourself from your peers by providing great results. If you have a strong work ethic and deliver on what you say you will, people will take notice and more opportunities will arise.

One of the biggest challenges I had to overcome early on was working with clients who were much older and more experienced than me to trust me and follow my council. Marketing and PR have evolved tremendously with social media and digital marketing. You can’t expect to do it the way you’ve always done it and get results. That is one of the main reasons I wanted to open my own agency. Our clients hire us knowing we are experts in our field in 2019 and that is critical to our success.

Please tell us about your work. What should we know? What do you guys do best? What sets you apart from the competition?
Distinction Agency is a marketing agency in Miami that works with athletes, businesses and influencers, and specializes in influencer marketing. Distinction works with a large roster of athletes and influencers in entertainment, food, lifestyle and travel to leverage their platforms as public figures and partner with more businesses through strategic marketing campaigns.

Our clients produce outstanding content for businesses that is promoted on their personal social media channels and the businesses channels, reaching hundreds of thousands or even millions of potential new customers. What sets us apart is our detailed approach of vetting our athletes and influencers to ensure we’re only working with the best. I’m extremely proud of the creative campaigns we’ve been able to build in just over a year with our talented team.

For example, we recently ran a campaign for a company called Fresh Cravings Salsa. We work closely with businesses to understand their goals and customize a campaign that will generate the most ROI possible. They were looking to promote their new retail availability in Publix. By understanding this, we recommended a client of ours in Miami, Valentina Mussi, who was able to promote the partnership on her social channels with multiple unique posts showcasing the product and Publix.

What moment in your career do you look back most fondly on?
Signing my first client as a business owner! There is no greater feeling as an entrepreneur than having people believe in your vision.

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