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Meet Alexander and Jeanette Ruiz of Planted in Miami

Today we’d like to introduce you to Alexander and Jeanette Ruiz.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
In 2013, through a local running group that we were co-leading called No Meat Athlete Miami, which appeals to people who subscribe to a plant-based, vegetarian diet, or who are just “veg-curious,” we began meeting like-minded individuals in the community who shared our same values and views of the world.

As new vegans, we didn’t know anyone else like us and it was because of this group that we were introduced to not only other vegans but all sorts of different people doing incredible work in Miami who we never knew existed. We thought that it was likely that other people didn’t know about the contributions these fellow Miamians were providing our city and that’s when we thought it would be a good idea to somehow shine the spotlight on them, their stories, and their work.

We decided to start a podcast because it was a fairly new medium that continues to gain traction every year, was easily accessible to anyone with a smartphone or internet connection, and it was something we could produce ourselves without a middle-person, thus allowing us full creative freedom.

Thus, Planted in Miami, was born in May 2015 with the emphasis on interviewing locals doing positive things in our city and elevating Miami’s status as being a progressive, forward-thinking city.

Has it been a smooth road?
As with any start-up, the most difficult part is letting people know that you even exist. Over the past three years we have been growing our listenership and following through various social media channels and also by directly injecting ourselves in our community; supporting local businesses, going out and meeting people, attending events and supporting as much as we can the various projects and work our guests are involved with.

As of this publication, Planted in Miami has been heard in over 30 countries and we have produced and released 70 episodes.

We’d love to hear more about your business.
Apart from producing our own podcast, we also established a digital media company in 2017 – PIM Media, which focuses on producing podcasts for businesses as well as individuals, podcast editing, web site design, marketing, photography and videography.

We are most proud of the fact that we have played a part in bringing people and businesses together and helped build the type of community we envisioned when we first set out on this journey. We love supporting our guests and local businesses and we are proud of the work they do for our community. Many people describe us as dot connectors and we are always pleased when we can play a part in bringing people together who may have never met and who can combine their strengths and expertise to bring about a project or movement or business that was lacking here.

What sets us apart from other podcasts is that we strictly interview locals, people right here in our backyards whose stories would possibly never get the attention it deserves. Also, the majority of interview-based podcasts are conducted over the phone, whereas ours is always done in person. From day one we said that we wanted to do face to face interviews with our guests so we could connect with them on a deeper level and we hope that comes through on the podcast. We feel honored that we are able to provide a platform for people to open up to us and share their stories with the world. We always say that once you’ve been on our podcast you’re a part of the family and that family continues to grow!

We are also independent podcasters, meaning we do every single thing ourselves – the audio recording, editing, show notes, show links, writing the episode summary, taking photos of the guests, and delivering and promoting each of the episodes.

As a business, what we feel sets us apart is that we are deeply rooted and invested in our community and people because of Planted in Miami and we have been able to establish relationships that go far beyond the typical business relationships.

Is our city a good place to do what you do?
Many businesses still struggle to find the value of having their own podcast or advertising on other podcasts which is exactly the type of business we specialize in. The challenge is educating locals to see the value of podcasting and how it can help their business reach a wider audience and connect with them in ways other forms of media are not able to.

If we can achieve this, we feel businesses in Miami could potentially see the value of the podcasting space which will create more opportunities for this ever-increasing medium.

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Getting in touch: VoyageMIA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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