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Meet Aimee Tarte of Lady and the Mug in Broward – Coral Springs

Today we’d like to introduce you to Aimee Tarte.

Once upon a time…

There was a girl named Aimee. She wasn’t perfect, but Aimee loved people, loved feeling inspired, and longed for a great cup of coffee!

Then Aimee felt something inside of her growing. It was the desire to make her dream of owning her own specialty coffee shop come true.

She knew that it had to be special, so she went to Portland for coffee school and learned everything she needed to know. With the knowledge she learned, along with her passion for people, she knew she would have the best coffee shop ever!

That is how Lady and the Mug was born!

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
The road has been pretty smooth because of my education from coffee school in Portland, Oregon that I attended prior to opening.

Some of the struggles are educating our guests about specialty coffee and the differences in comparison to other coffee shops.

Lady and the Mug – what should we know? What do you do best? What sets you apart from the competition?
We are known for using coffee as an excuse to do good. We are not afraid to stand up for what is right and take stances on issues that other businesses would not.

For example, we are open every Thanksgiving for our annual Mugsgiving event, where anyone in the community can come to have a free feast and have a home for the holiday.

We also have our annual Santa Claus for a Cause event where we rent a bus and pick up homeless people off of the street and bring them back to the Mug for all the food and drinks they want along with community member that come to hang out with them and spread cheer and love.

We count impact, not profit.

What is “success” or “successful” for you?
Success for us is counting our impact, not our profit. We want to be innovative and creative in how we can give back and make a difference to others.

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