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Meet Telsys Tarallo of Afterglow Marketing

Today we’d like to introduce you to Telsys Tarallo.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I studied at Florida State University and graduated with a Bachelor’s in Business Marketing and a minor in Communications. I honestly always wanted to be either a Marine Biologist (studying Orca Whales) or Veterinarian, healing animals. When I started to research Marine Biology, I quickly realized it was a very difficult career to crack into and Veterinarian proved to be too difficult when I couldn’t wrap my head around chemistry. I ended up taking an aptitude test and it indicated that Marketing/PR/Advertising/Communications was the best fit for me. So I went that route but I wanted to focus on sports. I’ve always been in love with sports. I was the little girl that listened to the Dolphins or watched them on TV EVERY Sunday. The intensity, the camaraderie, the celebration of the human spirit to overcome and triumph. It fascinated me. So I focused on Sports Marketing. When I graduated college, I worked as the Sponsorship Liaison for the Lipton Tennis Championships (now the Miami Open). I was a ball girl for the tournament since I was 11. You could say I grew up with that tournament and when I graduated from college they welcomed me with open arms. After a year of being with the tournament, I moved from Miami to Atlanta and worked for an agency on the M&M’s Racing Team managing the NASCAR sponsorship and at track hospitalities for the brand. Wow… those were amazing times! 1.5 years of being on the road, road, road. I traveled the country and saw and learned so much. But the travel as much as I loved it, wore on me and I had to settle down for a bit which ultimately brought me to work with Coca-Cola managing their sports sponsorships – NCAA Final Four, Winter and Summer Olympic Games, NBA Sprite Slam Dunk, LeBron James Sprite Sponsorships and more. 8 years of working with Coca-Cola on pretty much every sport under the sun and executions both at retail and events surrounding those sponsorships.

After an amazing 10 years of living in Atlanta, I decided is what the to come home to Miami and made myself at home in my favorite part of Miami, Miami Beach. I ended up having two kids (12 months apart). It was a dream come true to have one and even more so too! A girl named, Elyse and a boy named Angelo. I quickly realized that agency life was no longer a fit for my new mom lifestyle and responsibilities and working for someone as a single mom wouldn’t be natural. I wanted to be a present mother and flexible for my kids but still run and follow my dreams and continue my career. Afterglow Marketing was shortly born thereafter. I was able to offer my experience and network to every brand and event. Afterglow’s clients range from a well-known local Miami pastel artist to the global brand Lululemon and I like it that way. Every day is different, no two days are alike and the contrast keeps me engaged and thirsty for more.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It hasn’t always been easy… sometimes, I’ve struggled with keeping a full client list. Other times I struggle with too much work. It’s feast or famine sometimes in this business. You learn to ride the waves and after awhile people get to know you and your work and continue to come back for more.

I am constantly working. If it’s not on client business on bettering myself as a marketer, as a business owner. Good friends have confirmed this… they say they can’t go to an event with me because I’m always like, I want to go backstage I want to see how they did that. I’m curious and it never ends!

Alright – so let’s talk business. Tell us about Afterglow Marketing – what should we know?
Afterglow Marketing is a collective of strategists, producers, do-ers, storytellers, creative scientists… that come together to tell brand stories in experiential ways. We give a life and soul to brands and events, allowing consumers to touch, feel and experience them. Every brand has a story to tell, we are the magic behind the story and the storytelling.

We focus on branding, creative concepts, event consulting and execution. But what we really are known for is for our experiential storytelling and our flawless execution.

Every agency brings something to the industry. When you connect the right client/brand with the right agency, they can make magic! Every agency has something that’s unique in their own way and that’s the culture of the agency and the fiber of the people who work at it. At Afterglow, aside from the obvious, talented and experienced producers… we are a group of confident, competent and caring individuals; we exhibit leadership and standards of excellence. It’s a ‘can do’, ‘everything’s a challenge, not a problem’ attitude. We work hard but we play hard too. We are kind, compassionate and brilliant. We love what we do and it shows in our work!

Is there a characteristic or quality that you feel is essential to success?
Organization, organization, organization. If you are organized and on top of things, nothing should throw you off your game on the big day. A solid ROS is the spine of the event. Always have a smile on your face and keep yourself together, even if the entire place is burning down. Honesty is the only policy.

You are as strong as your worst brand ambassador (so train everyone impeccably well). Have fun. It’s what you want your guests to do, so ensure you are getting in on that action too!

Contact Info:

Image Credit:
World Red Eye

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