Today we’d like to introduce you to Shanari Aceituno.
Thanks for sharing your story with us Shanari. So, let’s start at the beginning and we can move on from there.
My interest in lashes came about as many other girly discoveries, in the mall. While working, as an employee, in a shoe store, I came across a customer with beautiful eyelashes and to my surprise she had eyelash extensions. The excitement that surged through my body was immeasurable. Immediately I booked the next available appointment with her lash artist. During that appointment I asked tens of thousands of questions about the extensions, the industry and the artist’s experience. From that time forward, the world of eyelash enhancements garnered my undivided attention.
The finished product was absolutely amazing. Physically, she transformed me from a bald eagle to a beautiful swan. And mentally, the transformation boosted my confidence. Eyelash extensions outwardly enhance a woman’s natural beauty but the extensions also enhance the way in which she feels about herself internally. And that is what I love about it the most. It can transform a woman from the inside out.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
This journey has been rewarding. The good, bad and the ugly have worked for my betterment. Advantageously, through the challenges, I have learned to perfect my craft, build my clientele and ignore naysayers. My failures have served me well and have given me the motivation to push harder to build my career and business.
Personally, I have gained enhanced characteristics in self-identity, patience and confidence. Throughout this journey, I have met and been introduced to individuals involved in unheard of business ventures that have helped me recognize my potential and qualities. Moreover, the drive to perfect the application of lash extensions and permanent makeup has provided the patience needed to provide my clients with exceptional services and experiences. Also, with time, I have overcome the lack of confidence and doubt associated with being new to any industry. Once upon a time, I was not confident in my work. I was also not confident in the prices I charged. But with endurance, sticking with it, I grew better and more confident with each client.
Through God’s help, I have overcome every single mountain in my path.
1. Be Your Biggest Cheerleader
2. Have Fun…Don’t be to Hard on Yourself
3. Don’t be a Pushover (Say What You Mean)
4. Failures are the Best Lessons…Pay Attention
Please tell us more about your work, what you are currently focused on and most proud of.
I am a licensed esthetician specializing in eyelash extensions and permanent makeup. As a brand, I take pride in quality over everything, ensuring my clients receive exceptional service. Purli provides the upmost in customer service, but I also seek continual trainings to guarantee that my clients receive the latest in services and techniques.
Are there any apps, books, podcasts or other resources that you’ve benefited from using?
I enjoy providing my clients with an extraordinary experience based on their unique personalities and preferences with a “Purli” vibe. For my music lovers, I’ve created a playlist on Spotify. My music selection creates an ambiance that takes clients to their ultimate state of relaxation. With other clients, if we are not chatting, I’ll throw on a few podcast episodes from “Ted Talks”, “Super Soul Sunday”, or “Small Doses with Amanda Seal”. My podcast selections entertain, uplift, inspire or enlighten.
- Website: www.purli.co
- Phone: 786-554-5778
- Email: firstname.lastname@example.org
- Instagram: purli_