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Life & Work with Joanne Rouza

Hi Joanne, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I became the majorette coach at Miramar High School in 2016. It’s something I love to do. After my first season, I wanted to do so many things creatively for my girls. The girls (and sometimes with the help from their parents/guardians) have uniforms and other such things that they’re responsible for paying to participate through the season. Some of my girls couldn’t afford anything else outside of that package. They would want different shirts with our logo or something with their names on them to wear during school. It was another way for them to show-off that they were a Sassy Sweetheart Majorette.

I, especially a parent myself, didn’t want my girls to ask their parents for more money for additional items continually. I began to research what I can do to eliminate my girls, repeatedly asking their parents for money. So, I purchased a cutting machine, and I started making their shirts. Practice shirts, pep rally shirts, or shirts to wear at school on game days, and it worked. Today, I can pretty much create anything, from customizing wine classes to doormats. My thought process on everything is, “how can I take your vision and help bring it to another level that you couldn’t imagine?” I have my very close friends to thank you for cheering me on and pushing my creativity.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It hasn’t been a smooth road, but I would rather my road not to be smooth. Having a bumpy road lets me know I worked hard to get to where I am today. I still have a lot ahead of me. It’s tough being a single parent, working and in school, and trying to run a business. There have been times I would deny an order because I didn’t have enough funds to get my material. Or I wouldn’t make a profit because I was in the red. I would call my best friend, crying, venting, complaining, and he would ask me, “Are you done? All that mess you’re doing not going to help your situation. You got this. You know how to get this done.” As much as I hated to admit it, he was right.

Can you tell our readers more about what you do and what you think sets you apart from others?
I customize clothing, apparel, accessories, home décor, party décor, you name it. I probably have already customized it, or I can figure it out for you. I can say my specialty is customization. Personally, it’s not always about the money. I genuinely love what I do. The joy to see when my customers open up their packages brings so much happiness. That’s the reward for me. I am proud of everything that I create, but I am most proud of my bridal proposal boxes. It had their names on the outer lid; the inner cover had the proposal question of being the bridesmaid, usher, maid of honor, etc. And inside was a personalized letter for each person, a customized wine glass with their names, and various things that pulled it together. I think what sets me apart from others is my broad range of products I can customize. I don’t limit myself to just shirts or wine glasses; I go beyond that and think outside the box. I want to bring your vision or dreams to reality.

What matters most to you? Why?
My heartbeat, my son, Jaiden Chance, he’s what matters the most to me. He means the world to me. Without him, this business would not exist. His middle name is the inspiration for the name of my company, OnlyChanceCreations. You only have one chance to get it right. I believe he has everything that I lack when it comes to certain things. I can be rough around the edges and very tough and stern. Jaiden can bring out my softness and kindness. Before I had my son, the world seemed dark and unpleasant. Now, I wake up with joy in my heart because every morning, I get to see his beautiful and innocent eyes; and to feel his sweet, loving kisses.

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