Today we’d like to introduce you to Ixamar Palumbo.
Thanks for sharing your story with us Ixamar. So, let’s start at the beginning and we can move on from there.
The Wandertog pretty much happened by accident; the results of a project born all thanks to a grad school assignment on branding and marketing yourself. I was fortunate enough to be chosen as the first cohort to ever enter the Masters in Marketing program at FIU in 2016 and was tasked with creating a brand that fully described me, who I was, and how I wanted the world to perceive me. I had a collection of digital memories stacked away in a dusty, old hard drive from years of eating and traveling around the world. It was only right to put them to good use. I came up with the name one day during class while editing my launch video for the blog. After going through endless b-roll for the video, highlighting my adventures through Spain, Italy, Morocco, New Orleans, and beyond… I realized that the true foundation for it all would always be my constant wanderlust. I was the wandering photographer. The Wandertog.
I’ve always found peace and sanity behind the lens. In 2009, I launched my Wedding and Lifestyle Photography business, Ixamar Palumbo Photography, working with couples and families to captures their memories throughout the years. When I’m not shooting, I have a cool day job working as the Digital and Social Media Specialist for the Latin GRAMMY Awards (yes, it’s a year-round gig). My life since 2009 has revolved around attracting online audiences through engaging visuals and storytelling. With The Wandertog, I wanted to create a brand that not only brought people together with their love for food and travel but also helps businesses around the world boost their online presence and quality through my blog. I, never in a million years, thought I’d be generating an income as a micro-influencer, especially in Miami where the food and lifestyle blogger market is close to saturated.
Has it been a smooth road?
If there’s one thing I stand by, it’s #CommunityOverCompetition. Women need to stick together and cannot move up in this world alone. I learned that very quickly when starting my business as a food and travel writer. I’ve been fortunate enough to connect with equally talented bloggers in my market who share the same goals as mine and are open enough to help each other with emerging opportunities in Miami and beyond. We believe in women empowering women. We fix each other’s crowns and celebrate our accomplishments.
There will always be events where you’ll meet an entitled blogger demanding specific services for their time and I stay away from those “characters.” If you have nothing nice to say, don’t say it at all. I’m not a food critic and I stay away from bringing other businesses down, especially small businesses. There’s no need to close those doors and it builds a bad reputation in the industry. Everyone will hear about it. There’s a reason why PR agencies and marketing departments for hotels and restaurants have a blacklist for problematic writers and bloggers. It’s important to stay humble during your journey as an entrepreneur. It’s a very small world and people will always remember you.
So, as you know, we’re impressed with The Wandertog – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
The Wandertog is a food and travel blog based out of Miami. I’ve had the opportunity to collaborate on paid campaigns with brands like Dunkin’ Donuts, SoBe Wine & Food Festival, Aventura Mall, Quaker Steak & Lube, Jana Foods, and many more. I’ve also collaborated with over 50 restaurants and hotels around Miami during the past year to further expand their digital and social reach on all platforms and the blog. I bring a touch of professional photography experience and social media acuity from years of working in digital marketing and hope to further expand my art during the upcoming years. I’m a tiny human with a huge appetite and an innate yearning to dive into the many cultures that surround this Earth and I can’t wait to explore it with everyone following along.
What advice would you give to someone at the start of her career?
Stay humble. People will see right through you when you’re not true to yourself. You’re not here to sell your brand, you’re here to tell a story that will captivate millions into believing in what you’ve worked hard to create. There’s nothing like a genuine message and at times, it’s always good to connect with your audience by becoming vulnerable and open about who you are and the challenges you and your business face. Maybe that message will reach a woman facing the same struggles one day. You can help many by simply reaching deep inside you and remembering where you came from and how it all began.
- Email: email@example.com
- Instagram: www.instagram.com/thewandertog
- Facebook: www.facebook.com/thewandertogblog
- Twitter: https://twitter.com/thewandertog_
- Other: www.thewandertog.com