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Inspiring Conversations with Zachary Bernard of We Feature You

Today we’d like to introduce you to Zachary Bernard.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I was born in New Brunswick, Canada in a small city called Dieppe. I regularly go to and work out of Miami during the summer for business purposes and to network with other like-minded individuals, it’s one of the most beautiful places I’ve visited and I’ve been able to learn from other people in the industry. I originally started learning about the digital world when I was fourteen just scrolling online and seeing how people ran companies and helped people from the comfort of their homes.

A few years later after trying ventures here and there I decided to jump into the PR space after seeing how getting third-party approval and creating that social proof for business leaders impacted their growth and general revenue. We’ve since been able to help multiple industry professionals become authorities in their space.

We all face challenges, but looking back would you describe it as a relatively smooth road?
To be frank, it’s never a smooth road in business, I started in the agency space serving clients offering them professionals services but I never realized how tedious the client acquisition process could be, I fulfilled easily anything I’ve ever offered, but it’s always been finding the next client that would be the biggest challenge along the way. You need to be consistent in what you do and tell yourself that if you keep going at it for 6 months, it’ll eventually work out, obviously with the right amount of work.

We’ve been impressed with We Feature You, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
I’m the Founder of a Public Relations firm called We Feature You, to put it simply, we help industry professionals build themselves as an authority in their space by providing them with the third-party social proof they need to appear as experts in the eyes of their potential clients. That usually includes getting them in major media publications like Bloomberg, Business Insider, Yahoo Finance, and Forbes.

Unlike most of the companies out there, we guarantee our client’s media placement in major media outlets. We’ve been able to create connections with outlets and people which has enabled us to provide the service we offer to our clients daily. We don’t only get media placements for clients, we also provide them with the resources and means to leverage their press fully to create an impact on their online presence.

What makes you happy?
I’d say a big part of being happy is to love what you do, and being able to deliver great results and getting our clients what they wanted from the start with their vision, is what makes me happy. Seeing how a client now has more confidence in positioning themselves as an expert now that they’re in the media sparks something in you and keeps you going. I’ve always loved helping people solve problems from a young age, and I have the chance to do exactly that now, couldn’t ask for anything else.

Pricing:

  • We serve various clients and everyone is a unique case, but typically we charge in the $3-10K range

Contact Info:

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