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Hidden Gems: Meet Ligy Alarcon of The L Brand Group

Today we’d like to introduce you to Ligy Alarcon. Them and their team share their story with us below:

OUR FOUNDER ​A leader, creator, and innovator in the hospitality industry.

Ligy Alarcon brings over 16 years of hospitality experience. Her first “official” job in the hospitality industry was on the hotel client side working as a product manager for Tourico Holidays, an international wholesaler. Within one year, she signed the first $1 million dollar pre-buy for both IHG and Tourico Holidays at the Intercontinental Miami. She became extremely knowledgeable with the international market bringing the company to the next level of generated revenues.

Her successes led her to do business with the most influential leaders, leading her straight into management as the business transient sales manager for one of the most iconic hotels in the world, W South Beach. Ligy surpassed any and all revenue goals given to her during pre-opening phase. Her six years tenure led her to break company records as the number one seller worldwide, formerly known as Starwood Hotels and Resorts.

With everything that she had accomplished, it led her to the next career move with the Thompson Miami Beach, now known as The Confidante. She later went on opening two international properties for Two Roads Hospitality, Thompson Playa del Carmen and Thompson Beach House.

Her passion, wealth of knowledge in luxury leisure, entertainment, business transient, international sales and sense of leadership and business development attracted recruitment from Kimpton. She was asked to open and lead the remodel and pre-opening of Kimpton Angler’s Hotel South Beach. Building a loyal team, innovating all things sales and marketing, “having an eye of an eagle” for creative content, and being an active and supportive executive committee member led the hotel through a $61 million dollar expansion, revamp and complete relaunch.

Her proudest accomplishment of all being a mother to her daughter Storm.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Not all smooth, but not all rough. Being an entrepreneur and starting your own business through one of the most difficult times in history, the global pandemic definitely made be very, very cautious of the business spend and making sure that we could be financial stable through it.

In hospitality, there is a change of positions every few years, and it was extremely challenging to get to the right contacts that had established relationships because they were not there due to furloughs or eliminations of positions. Our industry was one of the hardest hit through the global pandemic, many left and ventured into other industries.

Appreciate you sharing that. What should we know about The L Brand Group?
The L Brand Group is a boutique consulting firm specializing in providing expert guidance in business development in the hospitality industry. We work collectively with our client’s leaders and teams to develop and execute strategically designed plans to elevate what’s next!

Starting from scratch? We love it! Whether it is a startup or new hotel, an event or travel curation, we have an expert ready to take your project on!

With the abundance of independent hotels in the Florida market not having the resources supported by a major brand or corporate hotel chain, we created a team to fully support every department.

We are the first consulting group offering operational support, sales and marketing, brand management, digital analysis and content creation, revenue management, and financial analysis for the hospitality industry specializing in boutique and lifestyle hotels.

We are composed of ingenious industry professionals to meet and exceed our client’s needs and surpass their expectations.

Our top priority is to understand where, as a team, we can make a difference by analyzing and identifying areas of opportunity. We strategically plan by building on our client’s ideas, visions and projects with a fresh perspective.

Where we are in life is often partly because of others. Who/what else deserves credit for how your story turned out?
Quite a few here! I reached out to many of my colleagues and friends as I was establishing The L Brand Group. Very grateful for their thoughts and direction!

My passion to always be better for myself and my family, my daughter Storm!

Contact Info:

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