Today we’d like to introduce you to Trajan Moreland.
Hi Trajan, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
Since I was a little boy my language was fashion. Growing up with a single mom who did any and everything to make her kids happy. Most people looking on the outside would say I’m spoiled. But they didn’t see the blood, sweat and, tears my beloved Mother Ebony Jenkins put in to make us happy. My mom is the reason I fell in love with fashion. Since I can remember, she dressed me in oversize Nike shirts and baggy pants. I always told her I hated oversized clothes, she didn’t listen, I was the generation of skinny jeans and tight shirts. But growing up having access to a variety of clothes, I knew that clothes was a way for me to express myself. I thank God that my mom did everything she could to keep a smile on me and my siblings faces. My senior year in high school was like no other!
I was excited for all my trips and senior activities. But little did I know my last four months of school would end in Quarantine. I was devastated, scared and most of all, heartbroken. I had so many trips and so many activities and they all were canceled. It’s always been my dream to go to prom and dress up with all my friends. But that was taken away for me. My quarantine was spent with confusion and working at McDonald’s. Every since I was little, all I ever talked about was starting my own clothing line. During my quarantine sentence, I actually came up with my business idea and name. I honestly think if there was never a COVID-19, I would not be where I am today. I spent my time just mad at the world, not knowing that God had other plans from for me. August 4th is the birthday of Gutta Strands. That is the day I release my first official line. My first line was such a success. But as always with time, all business come with challenges. I can’t wait to continue growing and learning the fashion and business world. I have been living out my dreams as I continue to get my education in college while working a new job. I’ll forever thank my Family, friends and, God himself for always pushing me to be a better me and reminding me I could do all that I put my mind too.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Since my baby was born A.K.A Gutta Strands, it has been a bumpy road. Releasing your lifelong dream in a pandemic is crazy in it’s self. My first line went so well that I thought my second, third and fourth will do the same. As I continued to drop new designs monthly, my orders would go down. I was devastated. I had a rough month thinking if I was really good enough. I constantly cried to my family and friends, thinking I was doing something wrong. Everyone of my love ones always told me that I was being too hard on myself. I was expecting a great abundance when I had only been in business for four months. I was constantly told that I was doing great for someone who just started a few months ago. Still to this day, I have my doubts but I just work extra hard to make myself proud.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Gutta Strands is not only a clothing brand. It’s a way of life. Gutta meaning Urban and hood but only the dopest life lessons from it. And Strands meaning thread of clothing. You can only picture what people with my skin color go through to prove they’re selves in life. Gutta Strands clothing is for any and everybody who wants to feel free sexy, cool, and Dope for daily outings. Gutta Strands is set apart from others not to promote competitiveness but to encourage the beauty in urban diversity. Gutta Strands offers Children, men and women clothing and accessories. I am most proud of everything I accomplish as a business owner and brand. For me gaining a new follower or starting a partnership with Afterpay makes me feel the same butterflies in my stomach. I’m just grateful to be able to do what I love at such a young age.
Do you have any advice for those just starting out?
First, never let a “nay” sayer control your outcome. Don’t believe because you have so many friends and people around you that you think they will support you until they support you. (Read that again!) Start your business your creatively Genius way. And always to remember do what makes you happy.
- Email: GuttaStrands@Gmail.com
- Website: GuttaStrands.com
- Instagram: instagram.com/guttastrands
- Facebook: Facebook.com/guttastrands
- Twitter: Twitter.com/guttastrands
@tre.zzzy and my Brother Willie @_modinero