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Exploring Life & Business with Jennifer Revello of Averal Provence

Today we’d like to introduce you to Jennifer Revello.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
My name is Jennifer Revello I am the Founder and CEO of Averal Provence. My story started out as far from the lavender fields of South of France as possible, yet somehow it was the scent of those fields and the French soaps that in a way gave me the courage to write a new story for myself and my son. Born in New Jersey to Uruguayan parents, I lived most of my childhood in Montevideo, before moving back to the US at 18. I had no idea my return to the US would eventually lead me to open a French soap business. I focused on hard work and succeeding in the corporate world until 2007 when I moved to Miami and met a French man, who not only became the father of my child but also gave me the encouragement that I had what it takes to open my own business.

When visiting France, I got to meet his family, who is in the soap business, I fell in love with the scents and the products and decided I was going to bring to the US, not just the amazing soaps, but also the entire South of France lifestyle. I realized there was something special about the Triple Milled Soaps from France, which are still made in the same traditional way since the 1800’s. With that, soaps became more than just a cleaning tool, they became an instrument of self-care, of self-love, of slowing down and enjoying a moment of pampering and bliss. This triple-milled process renders the purest form of soap available by extracting any excess moisture and air from the bar, making it higher quality as well as gentler on the skin and a perfect option for anyone with sensitive skin.

We all face challenges, but looking back would you describe it as a relatively smooth road?
It’s been 12 years since that trip to France that changed everything. La Savonnerie (the original name of my company) has definitely had ups and downs. From shipment delays to learning how to build a website myself, the birth of my son, learning to build a business from the ground up. For all those years, I have been part of the famous New York Holiday Markets at Columbus Circle and Union Square and have established a loyal clientele that seeks my triple-milled soaps year after year. The highs and the lows of the past years have made me stronger and allowed me to appreciate the rush of building and managing my own company, while simultaneously taking a moment to slow down each day and enjoy the soothing quality of the triple-milled French soaps, and most importantly, they have prepared me for 2020 – the year that everything changed. 2020 was the hardest year personally, not only because of the pandemic that swept the globe leaving every single person somehow stranded whether physically or emotionally.

After ending my relationship with the father of my child, I fell in love again and got married in 2019, yet things quickly turned for the worse when he started abusing me. Living in a pandemic while trying to build a business was stressful enough, but now I also had to find a way to get out of a domestic violence situation. Once again, my son and the love for French soaps provided me with the courage and the inspiration to move forward. I wanted my son to see his mom as a strong woman, a mom who would do anything to protect herself and to protect him, and I wanted to use my love for French soaps to do it.

Appreciate you sharing that. What should we know about Averal Provence?
The name of the company came from the South of France as well, specifically from a dialect spoken in Occitania, a region that spread over the South of France and part of Spain. The soaps were to be called Averal, meaning authentic, genuine, natural, original, real, true – all values I wanted to instill in the brand. The Averal soaps are made using the finest ingredients in the tradition of triple milled Marseille soaps. Olive oil and shea butter are two of the main ingredients in every soap, allowing for a moisturizing and hydrating experience with every bath. The classic aromas such as lavender, honey, or lemon verbena and the unique fragrances like Monoi, a unique blend of coconut oil, and the natural essence of gardenias petals from Tahiti, make Averal soaps the perfect way to start every day or decompress at night.

Averal is the product of the courage, vulnerability, and strength it took me to overcome this year. Instead of crumbling under the pain of having someone I loved dearly hurt me in an unimaginable way, I found strength in every scent I decided to put in my soaps, I found power in my vulnerability and in those small moments of self-care that were elevated just by using a high-quality French soap that is not only soothing for the skin, but also has a beautiful scent that heightens the senses and allows for a time of tranquility and serenity. As the world recovers from the pandemic with a renewed hope for the new year, Averal is not just a company of high-quality French soaps, but a story of survival in the face of adversity, of staying strong, remembering your values, a story of self-care, of rising from the ashes and empowering not only yourself but everyone around.

If we knew you growing up, how would we have described you?
Growing up, I was very independent and self-driven, I had a lot of opinions, I loved history and gymnastics. I started my first business at 8 years old making cakes and selling them to my neighbors. Friendship was and still is very important in my life. There is a say that “friends are the family we choose” and thru the years I strongly believe in this concept and I am very blessed to have amazing friends. I have learned thru the years that is very important in business and in life to surround yourself with people that you can trust.

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Averal Provence

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