Hi Denise, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory
I come from a long line of jewelers. My father is my mentor and guide in this whole journey. He helps me execute all my ideas that come to mind at any time of the day, which I am extremely grateful for. Growing up I would sit next to him and play around with his tools, making some rings out of wax. This was just a hobby and I did not think much of it. As I got older, I would ask my father to make some pieces for me and I would wear them wherever I go. It wasn’t until I started working at my first job that I realized other people appreciate my jewelry and how I put it together. I have always been a fan of mixing gold with silver and layering jewelry just like you layer clothing. Stacking my own rings, bracelets, or necklaces with other jewelry brands together is the purpose of my brand. I want to create a fusion of classic and eccentric pieces using precious metals. My style can range from an Avante Garde look to a clean simplistic attire. Therefore, I want my jewelry to have a contrast of being both loud or subtle.
We all face challenges, but looking back would you describe it as relatively smooth road?
I naturally tend to make things much more complicated than they really are so nothing in my life is smooth, but I love it. Luckily, I have my father and uncle’s sharing their knowledge and advice on jewelry making. In the process, things can get messy especially when using chemicals, acids, colors, and heavy machinery. Lately, I’ve been obsessed with mixing colors and textures with jewelry. For instance, in my first few samples, I mixed a matte silver with a polished Fuchsia color. It was originally an accident but it came out amazing and I absolutely don’t remember how we got to that color. I always try to jot down every step in the process on my clipboard so we can recreate it but it’s definitely a struggle to do everything all at once.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
TERCERO is the name I chose for my business, it is also my last name and it means everything to me. I am building my jewelry brand from the ground up, dedicating all my time to grow and become a better innovator. Tercero jewelry is genderless and available for everyone at any age. I want to see people pair up my pieces with their own accessories. It makes me proud to see men wear one of my two-tone rose gold necklaces with their rose gold Rolex watch. I encourage people to mix things up, that is why I provide many color options. This is essentially the whole purpose of my first collection. Eventually, I envision my brand to be more than just jewelry. I am also fond of furniture and have already created some side tables for my room. I believe you have to decorate your home with things that make you happy & keep your workspace clean; it really makes a difference when you are creating. I will provide much more options as I better my craft. The interesting thing about jewelry is that anything is possible.
So, before we go, how can our readers or others connect or collaborate with you? How can they support you?
EASY! Just message me through Instagram or email. Even though social media is a huge distraction It has definitely been a lot easier to communicate with other creatives from all around the world. My first few sales started just by being more active on Instagram. Demonstrating the samples, I’ve created on my stories more frequently and building more content. I enjoy what I’m doing and the challenge of executing my brand’s identity. I would love to keep connecting with photographers, models, and creatives that want to work with me.