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Daily Inspiration: Meet Dennis Nichols

Today we’d like to introduce you to Dennis Nichols.

Hi Dennis, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
When it comes to branding or media production, I’ve been an essential element without being in the spotlight. Never wanted to be in the forefront. After years of dealing with difficult personal battles beginning in 2002 that lead up to 2008, I created the Dia’ani brand which initially imprinted itself in the music industry. Although beginning as a long shot at a blurry dream, the company somehow quickly became an agency. Within the following few years, Dia’ani was stamped on plenty of your favorite household musical names. During my time in music, I worked behind the scenes on projects for Taylor Swift, Beyonce’, Katy Perry, Snoop Dogg, Drake, Kanye West, Rick Ross, Anderson Paak and many other artists actors and actresses. These experiences were instrumental in molding me. The music industry was and is fun, cool, exciting, but I wanted and needed more. It was time to test creativity by trying something more challenging.

After being in the music industry for years and spending more than earning, I decided that venturing into TV and film would be beneficial; lucrative as well. During this transition, Dia’ani acquired partnerships with several production companies based in California and Florida, along with partnering with Comcast NBCUniversal for marketing, licensing and distribution. Dia’ani Media was then born with one main goal; to present your awesome brand to the masses the right way.

With years of learning and dedication, I discovered an inflation of opportunities. In order to reach business goals and potential, I gained knowledge in content creation, advertising and broadcast media, video production, logo design, social media marketing, CGI & Virtual Reality animation, website design, software development, app design, audio engineering/scoring/sound design and content distribution. Dia’ani Media is now a secret powerhouse which is able to work wonders for clients as it operates within every aspect of media.

Continuing to learn something new each day is a “first thing in the morning”. Although the road ahead will have its various experiences on both sides of the spectrum, my main goal will never change; to continue making myself and the Dia’ani brand extremely valuable to others.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The journey throughout it all seemed fast because each day is extremely busy. You have to make it a mission to wake up early in order to learn something new before everyone else. You also have to do something extremely out-of-the-box that will test your limits. If you’re not willing to challenge yourself, you’re leaving room for everyone else to challenge you which will leave you defeated.

In this entertainment industry, there are so many people and things that will constantly try to take you out of your element. The strongest part of yourself has to surface in order to remind you of who you are and what you stand for. Remember your value…remember your morals. If you lose either, the world will eat you alive. The road to success won’t be easy and you will want to give up every single day. Keep going.

Can you tell our readers more about what you do and what you think sets you apart from others?
My first step into the entertainment industry was solely music in the beginning. TV and Film seemed like an entirely different world. Endless avenues. Limitless opportunity…. Don’t get me wrong, I loved working within music while gaining the knowledge that I learned from it, but there was always something missing within. The major corporations were simply capitalizing by bridging gaps. It’s really not as hard as it seems; I know now.

The only purpose for my brand is to create opportunities for others. Years were spent building a network that many will never imagine they’d have access to. It’s here and it’s available.

We’d love to hear about how you think about risk taking?
I’m still not really sure what happened between the years of 2002-2008 but I can’t say that it didn’t make me who I am today. Apparently having to be broken down to your lowest in order to find your purpose is true!

The term “risk” is often mistaken for “challenge” to an extent. Most people look at stepping out of their comfort zone as risky when in reality, it’s just an opportunity to challenge yourself to advance in business but, more importantly, in life itself. Your comfort zone is your future.

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Image Credits
Dia’ani Media

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